Anthem Blue Cross 2006 Annual Report Download - page 10

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Simplify the health
care system and empower
consumers with choice
and information
Few things are more important to people than their
health — but, unfortunately, few things are more
confusing than the current health care system.
Confronted with medical terms and insurance jargon,
most of us don’t have clear information about the
options available to us, and we have to depend on
someone else to make our decisions for us.
WellPoint believes the health care system should treat
us as individuals with unique health needs, and should
provide us with information and incentives to help us
take better care of ourselves. It should also treat us as
consumers, empowered with a variety of attractive and
clearly understandable options that enable us to better
manage our health, our health care, and our costs.
We’re taking the lead with health improvement tools
tailored to individual members and consumer-driven
health plans (CDHPs) that give people greater choice
and control. We’re also pioneering programs to give
consumers clear, useful information about the price and
quality of their health care options, so they can make
informed decisions for themselves and their families.
WellPoint, Inc. 2006 Summary Annual Report