Anthem Blue Cross 2006 Annual Report Download - page 13

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A simplified health care system empowers each
of us to make more and better choices about our
health care. By providing innovative products and
greater transparency, WellPoint is giving consumers
more options and more tools to obtain affordable
quality care.
Consumer-driven health plans
Consumer-driven health plans (CDHPs) help
consumers take more control over their own
health and health care. WellPoint is the first health
benefits company in the nation to roll out an
integrated CDHP portfolio across the country in
all market segments, from the largest employers
to individual members.
Our members have access to one of three types
of individual health accounts that they can use to
fund routine health expenses, including medications.
Preventive services are fully covered. In addition,
each plan includes a traditional health coverage
component to protect consumers in the event of
large medical expenses.
Research shows that CDHPs deliver clear benefits.
Nearly one-fifth of our CDHP consumers feel they
are healthier because of their WellPoint CDHP,
through actions such as additional exercise and
improved diet or nutrition, and more than half say
they are more informed about their health.
Transparency
The key to the success of consumer-driven health
plans is providing consumers with cost and quality
information to make informed decisions. Through
personalized, state-of-the-art Web sites in both
English and Spanish, our CDHP consumers can
locate nearby doctors and hospitals, compare
hospitals on several quality and cost measures,
compare prices of prescription drugs at local
pharmacies, research common medical conditions
and procedures, and estimate the costs of specific
health care services.
We’re also working to simplify the information
consumers receive from us. Our CDHP consumers
will receive easy-to-understand monthly account
summaries, delivered by mail or email. These
summaries will provide not only financial informa-
tion about claims and account balances, but also
personalized suggestions for better health based
on individual health factors.
We’re applying these consumer-focused ideas to
all our health plans. We’re also taking a leadership
role in developing new levels of price and quality
transparency, through our Anthem Care Comparison
program. (See page 9.)
#2
Choice-based,
consumer-driven
health plans
10-11