Anthem Blue Cross 2005 Annual Report Download - page 9

7
WellPoint Through the Eyes of the Consumer
transforming health care, improving health
“My employees appreciate customer service
people who speak Chinese.”david tat
rowland heights, california
David Tat learned about better health coverage for his restaurant employees from a
Blue Cross of California agent who is specially trained to work in Asian communities.
David grew up in a Chinese family in Vietnam and came to the United States in 1975.
Today he owns and operates Vietnamese restaurants in West Covina and Rowland
Heights, California.
David had an individual policy that covered several family members who work
with him. Agent Nien T. Chang explained how a BeneFits small business plan from
Blue Cross of California would allow David to extend coverage to other employees,
while gaining tax advantages.
David chose a BeneFits Preferred plan because he wanted to add vision and dental
benefits to the medical coverage he had previously. And he is quick to point out another
advantage of working with Blue Cross of California: “My employees appreciate customer
service people who speak Chinese.”
Nien T. Chang has been an agent for Blue Cross of California for seven years.
He participates in a special program for agents who work in Asian, Latino and other
communities that historically have had higher rates of uninsured. In addition to
training, agents in the program have the opportunity to give feedback on how Blue Cross
of California can better meet the needs of the communities they serve.
Nien says it’s important to his clients that he can provide Blue Cross of California
documents with Chinese characters. “People in the Chinese community want to feel
secure,” he says. “They want to be able to understand and trust the information they
receive about their health insurance.” Blue Cross of California is reaching America’s
diverse communities with access to health coverage that speaks their language.