Anthem Blue Cross 2005 Annual Report Download - page 25

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23
WellPoint: Seeing Through the Eyes of the Consumer
mike lorch
Vice President, Health Services
Louisville, Kentucky
Pictured with Alex Herrera, left
seeing the future through the eyes of the consumer
Parents want a healthy future for their children, and many are concerned about kids’ lack
of exercise. That’s why Michael Lorch of Anthem Blue Cross and Blue Shield worked with
the Kentucky Pediatric Society to help young people get involved in the Walking Works
program of the Blue Cross and Blue Shield Association. Alex Herrera, 13, has been following
the program for several months, and he feels good about his progress. His pediatrician,
Julia Richerson, M.D., of Family Health Centers, has talked with more than 50 patients and
their parents about Walking Works, giving them a pedometer and encouraging them to
walk 10,000 steps a day. By developing healthy habits for life, young people like Alex are
taking a big step to a brighter future.