Anthem Blue Cross 2005 Annual Report Download - page 27

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time on paperwork and apply evidence-
based medicine to improve quality and
reduce medical errors, a system that
achieves higher levels of public health by
promoting healthier lifestyles.
To achieve our vision, we are acting
on many fronts, and pursuing innova-
tion in all areas. This includes the most
advanced information technology, which
has significant potential to transform
health care.
In early 2006, for example, WellPoint
launched an innovative pilot program to
provide electronic medical records in
hospital emergency rooms in Missouri.
The Member Medical History System
maintains claims-based electronic
medical records for WellPoint members,
so their medical history is immediately
accessible when they enter the ER. In
addition to a reduction in medical
errors, the program will help reduce
hospital costs, because 1 in 7 hospital
admissions from the ER is due to missing
medical information.
My Health Record, available to
members of Empire Blue Cross Blue
Shield, is a secure, Internet-based health
record that collects health data from
processed claims, including lab test
results, doctor visits, immunizations,
hospital stays, reported diagnoses, and
prescriptions. Members can also add
extensive information of their own. By
allowing health information to be shared
by multiple physicians, personal health
records can help doctors provide appro-
priate care.
social responsibility
how is wellpoint demonstrating
its commitment to transform
health care?
Our vision is that WellPoint will transform
health care and become the most valued
company in our industry. Our social
responsibility is aligned with our
business objectives.
Our corporate foundations rank among
the nation’s top corporate foundations in
total assets. Through our foundations and
giving programs, we contributed nearly
$36 million in 2005, with a focus on
improving health and health care.
Our company, foundations, and associates
contributed a total of $1.5 million to the
American Red Cross after Hurricane Katrina.
WellPoint associates also served as medical
volunteers in the Gulf Coast region.
WellPoint’s Social Responsibility Report is
available online at wellpoint.com.
Improving the health of our communities:
Julia Richerson, M.D. with Alex Herrera and
his mother, Antonina Orantes.
(Story on page 23.)
25
WellPoint: Seeing Through the Eyes of the Consumer