Aflac 2015 Annual Report Download - page 34

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1955 – 1969 A Time of Vision
1955 American Family Life was founded on November 17, when principal founder John Amos joined with his brothers,
Paul and Bill, to start the insurance business in a small six-room complex in downtown Columbus, Georgia.
1958 American Family Life pioneered the introduction of a cancer policy after identifying the need to lift the financial
burden of cancer patients and their families.
1964 Aflac began “cluster selling,” which involved selling our cancer products at the worksite in addition to selling
directly to individuals.
The 70s A Decade of Expansion
1970 Aflac expands from a small regional company into a rapidly growing national insurer licensed in 37 states.
1974 June 14 – American Family Life Assurance Company of Columbus was listed on the New York Stock Exchange (NYSE),
with AFL opening at $7.25 per share.
October 1 – Aflac went international and began selling insurance in Japan.
1975 To accommodate the incredible growth, American Family Life employees excitedly moved into the $7.1 million,
fully paid-for nineteen-story headquarters office building.
The 80s A Decade of Momentum
The 1980s continued our momentum as we developed our strategy of broadening our product line and
expanding our distribution system.
1982 The company had total assets of more than $1 billion.
1989 American Family Life Assurance Company of Columbus adopted the acronym “Aflac.”
The 90s A Decade of Innovation
The early ‘90s marked the launch of Aflac’s first national advertising campaign. Accident/disability insurance became
the number one selling product for Aflac U.S.
1995 Aflac focused its national philanthropic efforts on the treatment and cure of childhood cancer with a multimillion dollar
donation to the Aflac Cancer Center at Egleston Children’s Hospital.
1996 Aflac U.S. introduced SmartApp®, which revolutionized the policy application process by allowing agents to
electronically issue business more quickly and conveniently than ever before.
AFLAC MILESTONES: CHAPTER BY CHAPTER
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