Aflac 2015 Annual Report Download - page 22

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20
The story of Aflac comes to life every day through the spirit of our dedicated and
compassionate employees. Hiroyuki Miki is one such employee who works in Aflac
Heartful Services, a subsidiary Aflac established in 2009 to
help develop the talents, abilities, and independence
of individuals overcoming various challenges –
while supporting Aflac’s business operations.
He has worked at Aflac for four years and
has a passion and exceptional talent for
shakyo, the intricate art of calligraphy that
entails copying Buddhist scriptures. It
is said that the concentration required
for practicing shakyo brings about
peace of mind in the artist – the very
feeling we strive to give our policy-
holders as their life story unfolds with a
challenging health situation or life event.
Administrative Eciency
Improves Productivity, Accuracy,
Service and Value
Delivering on our promise of paying
claims accurately and promptly has
always been, and continues to be, the
cornerstone of our business, and we
are proud that we place our highest
priority on being there for our policy-
holders when they need us most. Our
long-term drive to pay claims accurately
and promptly has further enhanced the
relationship of trust we’ve built with our
customers over the decades.
One way we continually strive to improve
our administrative efficiency is through
technology. When we began operations
in Japan in 1974, our systems were
specifically built to administer third sector
products, which are characterized by a
large volume of low-premium products.
The administrative efficiencies we’ve
gained through the years have enhanced
the value we deliver to customers daily.
The Story of Aflac
As we assess our past accomplish-
ments and make our plans for the
future, the competitive strengths that
have made Aflac the leading provider
of medical and cancer insurance are
very much alive and well. In fact, they
are thriving!
Looking to the future, we believe
Aflac products will continue to provide
valuable insurance options for Japanese
consumers. We believe our innovative
product development strategies and
enhancements to current product
offerings will benefit customers now and
in the future, supporting our commitment
to deliver on our promises just as we
have for more than four decades.