Adobe 2012 Annual Report Download - page 63

Download and view the complete annual report

Please find page 63 of the 2012 Adobe annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 136

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136

63
For our creative offerings, both the total number of units licensed and unit average selling prices remained relatively stable
during fiscal 2011 as compared to fiscal 2010.
Document Services revenue increased during fiscal 2011 as compared to fiscal 2010. We attribute this success to strong
adoption of our Acrobat X product, which was released in the fourth quarter of fiscal 2010.
During fiscal 2011 as compared to fiscal 2010, unit average selling prices for Document Services increased and the number
of units licensed remained relatively stable.
Digital Marketing
Revenue from Digital Marketing increased $170.0 million, or 23%, during fiscal 2011 as compared to fiscal 2010. The
increase was primarily due to continued customer adoption of our Adobe Marketing Cloud, which includes our WEM offerings
resulting from the acquisition of Day, which closed late in the fourth quarter of fiscal 2010.
Print and Publishing
Revenue from Print and Publishing decreased $7.9 million, or 3%, during fiscal 2011 as compared to fiscal 2010. The
decrease was primarily due to lower Shockwave revenue and the release of ColdFusion 9 at the end of fiscal 2009 for which a
comparable release did not occur in the current year. Also contributing to the decline was a one-time large deal in Adobe Captivate
and our Tech Communications products during fiscal 2010 that did not recur in fiscal 2011.
Geographical Information (dollars in millions)
Fiscal
2012 Fiscal
2011 Fiscal
2010 % Change
2012-2011 % Change
2011-2010
Americas ..................................................................... $ 2,196.4 $ 2,044.6 $ 1,835.3 7 % 11%
Percentage of total revenue....................................... 50% 49% 48%
EMEA.......................................................................... 1,294.6 1,317.4 1,191.9 (2)% 11%
Percentage of total revenue....................................... 29% 31% 32%
APAC .......................................................................... 912.7 854.3 772.8 7 % 11%
Percentage of total revenue....................................... 21% 20% 20%
Total revenue............................................................... $ 4,403.7 $ 4,216.3 $ 3,800.0 4 % 11%
Fiscal 2012 Revenue by Geography Compared to Fiscal 2011 Revenue by Geography
Overall revenue for fiscal 2012 increased in the Americas and APAC and declined slightly in EMEA when compared to
fiscal 2011. Revenue in the Americas increased during fiscal 2012 primarily due to revenue increases in Digital Media and Digital
Marketing, offset slightly by a decline in Print and Publishing revenue. Despite the launch of CS6 in May 2012, the current
economic conditions in Europe and the weakening of the Euro and British Pound against the U.S. Dollar caused revenue in EMEA
to decline slightly during fiscal 2012 compared with fiscal 2011. Revenue in APAC increased across all reportable segments during
fiscal 2012 as compared with fiscal 2011. Within each geographical region, the fluctuations in revenue by reportable segment
were attributable to the factors noted in the segment information above.
Fiscal 2011 Revenue by Geography Compared to Fiscal 2010 Revenue by Geography
Overall revenue for fiscal 2011 increased in each of the geographic regions when compared to fiscal 2010. Within each
geographic region, every reportable segment contributed to the increase in revenue with the exception of Print and Publishing,
which experienced decreases in EMEA and APAC. The increase in revenue during fiscal 2011 as compared to fiscal 2010 in the
Americas, EMEA and APAC was attributable to the factors noted in the segment information above.
Table of Contents