Adobe 2012 Annual Report Download - page 62

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62
Fiscal 2012 Revenue Compared to Fiscal 2011 Revenue
Digital Media
Revenue from Digital Media remained relatively stable during fiscal 2012 as compared to fiscal 2011, due to solid demand
for our Acrobat family of products as well as the continued momentum of the CS6 launch in the second quarter of fiscal 2012,
offset by better than expected growth associated with our subscription offerings.
Revenue related to our creative professional products, which included our Creative Suite editions and CS point products
as well as the recently released Creative Cloud, decreased slightly during fiscal 2012 as compared to fiscal 2011 due to higher
than expected customer adoption of Creative Cloud and point product subscriptions. We anticipate accelerated adoption of Creative
Cloud and point product subscriptions, for which revenue is recognized over time, and that this adoption will cause our traditional
perpetual license revenue to decline. The decreases in revenue associated with our creative professional products were offset in
part by growth associated with the May 2012 release of new Photoshop point products for which the previous release occurred in
fiscal 2010.
Revenue associated with our other creative products increased during fiscal 2012 as compared to fiscal 2011 primarily due
to increases associated with third-party toolbar distribution via Flash Player downloads as well as continued demand related to
the May 2012 release of Adobe Lightroom 4.
For our creative offerings, the total number of perpetual units licensed remained relatively stable while the number of
subscription units licensed increased during fiscal 2012 as compared to fiscal 2011. Unit average selling prices, excluding
subscriptions, decreased during fiscal 2012 as compared to fiscal 2011.
Document Services revenue, which includes our Acrobat product family, also increased during fiscal 2012 as compared to
fiscal 2011 primarily due to increased Document Exchange Services revenue including revenue generated from our EchoSign
eSignatures service and the launch of Adobe Acrobat XI in the fourth quarter of fiscal 2012.
Within Document Services, excluding large enterprise license agreement deals, the number of units licensed remained
relatively stable while the unit average selling prices increased for our Acrobat offerings for fiscal 2012 as compared to fiscal
2011.
Digital Marketing
Revenue from Digital Marketing increased $149.0 million, or 16% during fiscal 2012 when compared to fiscal 2011,
primarily due to continued growth of our Adobe Marketing Cloud, which increased 35% year-over-year and includes our Adobe
CQ WEM offerings and revenue generated from products associated with our recent acquisition of Efficient Frontier. Also
contributing to the growth in revenue was our Adobe Connect hosted offering. As expected, increases in these areas were offset
in part by a decrease in revenue associated with Adobe LiveCycle product offerings as we continue to shift our focus to our Adobe
Marketing Cloud including our WEM solution.
Print and Publishing
Revenue from Print and Publishing remained relatively stable during fiscal 2012 as compared to fiscal 2011 primarily due
to decreases in legacy product revenue, offset by increases in fees received for consulting services and royalties related to PostScript
products.
Fiscal 2011 Revenue Compared to Fiscal 2010 Revenue
Digital Media
Revenue from Digital Media increased $254.2 million, or 9%, during fiscal 2011 as compared to fiscal 2010. The year-
over-year increase in revenue was driven by continued licensing of the CS5 product family.
Revenue related to our creative professional products, which included our Creative Suite editions and CS point products,
increased during fiscal 2011 as compared to fiscal 2010 primarily due to an increase in suite revenue associated with our Master
Collection, and to a lesser extent, our design and video authoring suites. Also contributing to the growth was an increase in revenue
associated with our Illustrator and InDesign point products.
Revenue associated with our other creative products increased during fiscal 2011 as compared to fiscal 2010 primarily due
to increases associated with third-party toolbar distribution via Adobe Reader and Flash Player downloads as well as our Digital
Publishing solution which was made available to all enterprise customers during fiscal 2011.
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