Adobe 2012 Annual Report Download - page 16

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16
provided via the ubiquitous Adobe Flash Player client on PCs, as well as through smartphone and tablet device applications running
natively on operating systems such as Apple iOS and Android.
Print and Publishing Segment
Print and Publishing Opportunity
Our Print and Publishing business segment contains several of our products and services that address diverse market
opportunities including eLearning solutions, technical document publishing, web application development and high-end printing.
These opportunities and the key products we offer to address them in fiscal 2013 are reviewed below.
Graphics professionals and professional publishers continue to require quality, reliability and efficiency in production
printing, and we believe our Adobe PostScript and Adobe PDF printing technologies provide advanced functionality to meet the
sophisticated requirements of this marketplace. As high-end printing systems evolve and transition to fully digital, composite
workflows, we believe we are uniquely positioned to be a supplier of software and technology based on the PostScript and Adobe
PDF standards for use by this industry. We generate revenue by licensing our technology to OEMs that manufacture workflow
software, printers and other output devices, and in fiscal 2012, we maintained our OEM PostScript revenue through continued
innovation with PostScript technologies.
eLearning solutions are becoming more prevalent as a means to create and deliver online and electronic learning experiences.
These experiences range from online assessments, surveys and quizzes–to online reference and instruction manuals–to real time
learning and web-based collaboration experiences. We believe we have a rich legacy in the development and delivery of eLearning
tools, and can innovate by providing new features and platform reach for eLearning content delivery with our set of offerings.
Our ColdFusion offering provides fast and easy ways to build and deploy powerful internet applications. Developers can
extend or integrate ColdFusion with Java or .NET applications, connect to enterprise data and applications, create and interact via
web services, or interface with SMS on mobile devices or instant messaging clients. ColdFusion can also be used for business
reporting, rich-forms generation, printable document generation, full-text search and graphing and charting, enabling customers
to more fully engage their constituents with better web experiences.
We generate revenue by licensing our technology to OEMs that manufacture workflow software, printers and other output
devices. In fiscal 2013, we plan to continue to enhance PostScript as well as utilize PDF enhancements to maintain these formats
as standards in publishing and printing work flows.
Print and Publishing Business Summary
In fiscal 2012, we maintained a consistent quarterly revenue run-rate with the mature products we market and license in
our Print and Publishing business. During the year we delivered version 4 of our Adobe Technical Communication Suite, which
is a set of tools for technical publishing. We also released version 6 of our Adobe eLearning Suite, which is a set of tools for
creating professional eLearning courseware and includes Adobe Captivate version 6 and Adobe Presenter version 8. In fiscal 2012,
we maintained our OEM PostScript revenue through continued innovation with PostScript technologies.
Print and Publishing Strategy
In fiscal 2013 we will continue our focus on addressing the needs of our Print and Publishing customers. More specifically,
in the eLearning market we will innovate around our broad set of tools to help authors of eLearning materials deliver their content
in new and more engaging ways, leveraging the adoption of tablet devices in schools and educational institutions. We will also
update several of our legacy products to keep customers current with solutions and features they need based on the Print and
Publishing products they use.
Fiscal 2013 Business Segment Products and Services
Digital Media—Creative Products
Adobe After Effects—software used to create sophisticated animation, motion graphics and visual effects found in television
broadcast, film, DVD authoring and the web; provides 2D and 3D compositing, animation and visual effects tools, as well as
advanced features such as motion tracking and stabilization, advanced keying and warping tools, and more than 250 additional
visual and additional audio effects.
Adobe Anywhere—hosted software which enables video teams to collaborate and develop video content, using access to
shared media across standard networks virtually anywhere they have internet connectivity.
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