Adobe 2012 Annual Report Download - page 23

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Adobe Experience Manager includes the following key product components:
Adobe CQ—our WEM, DAM, and social collaboration platform that enables interactive marketers to leverage the online
channel as the most cost-effective marketing vehicle to engage customers and prospects to increase competitive advantage and
drive revenue; offered as a hosted and on-premise solution.
Adobe Scene7—hosted solution used to enhance, publish, and deliver dynamic marketing assets to web, mobile, social,
email, and print; enables businesses to leverage consumer data and tailor content delivery to provide a rich, immersive digital
experience to each consumer in real-time; content is tailored by dynamically generating and delivering variations of rich content
that is relevant for consumer engagement across channels and devices; used by many leading online retail websites to automate
the production and availability of rich media experiences, including zoom, dynamic sizing, personalization and interactive dynamic
product catalogs.
Landing Pages—enables digital marketers to quickly create, edit, and publish landing pages and microsites that build brand,
drive demand, and reach new customers with agile digital experiences.
Adobe CQ Social Communities—used by marketers to leverage social media and dedicated branded communities on their
digital properties; enables customers to build out their social presence on their websites with user-generated content alongside
premium content; marketers can use its functionality to offer social login, social plug-ins, comments, ratings, forums, blogs, social
calendaring, and extended user profiles; also enables marketers to interact directly with their customers, foster online communities
and encourage customer connection to increase engagement and drive higher brand loyalty and conversions.
Digital Asset Management—provides a repository for organizing and managing digital assets; integrates with Adobe CQ
and Adobe's creative authoring tools to provide a seamless path from asset creation to storage, approval, publishing, and reuse;
designed to manage assets and dynamically deliver rich media, including video, for multi-channel distribution; uses web-based
shared workspaces for workflow-based idea sharing and offers 24/7 self-service of marketing materials and video and image
libraries; simplifies planning, production, and distribution of digital assets within organizations and with external digital agencies.
Adobe CRX—an open, standards-based Enterprise Content Management (“ECM”) platform, built on a modern architecture
that is highly scalable; natively manages all content as defined in the Content Repository for Java Technology API Version 2.0
specification; this programming interface, defined by the ECM industry, provides developers with a stable and well-defined, yet
extensible content and query model that protects past and future investments.
Media & Advertising Solutions
We provide solutions for creating, delivering and monetizing video, enabling customers such as media and entertaining
companies to expand the reach of their business using an entire workflow from Adobe. Within our Digital Media business our
content creation tools are managed and offered to help customers create professional and premium video content. As part of our
video content creation solutions, we also offer Adobe Anywhere which enables video teams to collaborate and develop video
content, using access to shared media across standard networks virtually anywhere they have internet connectivity.
As more and more premium video delivery has migrated to the web, Adobe has built out solutions in our Digital Marketing
business to assist customers with delivering, protecting and monetizing their video assets. In 2012, we announced Project Primetime,
which is a unified video platform that helps customers achieve broadcast audience reach, lower operating costs, and boost revenue
from ad sales. Our solution delivers a TV-like viewing experience across platforms, including iOS and Android, and on devices
from desktops to tablets to Smart TVs. Project Primetime provides a single, end-to-end workflow that links our streaming, DRM,
ad serving, audience management, analytics, and optimization technologies.
Our efforts with Project Primetime are based on the development and integration of the following products and solutions:
Adobe Access—a scalable, flexible content protection solution which provides an efficient workflow to help companies
deliver and protect premium video across desktops, mobile devices, and platforms, including iOS and Android; as an UltraViolet
approved DRM technology, it also extends audience reach and enables a variety of business models, including HD rental,
subscription, and electronic sell-through.
Adobe Auditude—a video ad serving platform that provides premium TV-like commercial breaks during video delivery,
supported by robust tools and services to drive the highest volume of advertising demand from direct and indirect sales; enables
seamless ad insertion across PC, iOS and Android devices, set-top boxes, game consoles, and other internet-connected video
playback devices; allows marketers to deliver relevant, targeted advertising with full control over ad quality and sequencing.
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