Adobe 2012 Annual Report Download - page 21

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Adobe Discover—hosted software that provides web analysts and digital marketers with insight and concise web analytics
marketing segmentation as revealed by real-time visitor information; enables businesses to understand a comprehensive, multi-
dimensional view of their customers through accurate and timely information such that they can make informed decisions to
improve the performance of their business.
Adobe DataWarehouse—contains information captured by SiteCatalyst, our core Analytics product offering, and other
Digital Marketing applications.
Adobe ReportBuilder—a plugin that enables marketers to perform specialized analysis and easily create customized reports
inside of Microsoft Excel; provides users with an intuitive, easy-to-use wizard that guides them through the process of importing
real-time online analytics data from our SiteCatalyst analytics product.
Adobe Genesis—contains application programming interfaces to integrate and augment analytics data with relevant data
from internet and enterprise applications and data from a growing number of online and offline channels to enable business
optimization.
Adobe Insight—on-premise software that enables organizations to quickly analyze large volumes of rapidly evolving data
in real-time; provides users with charting and visualization capabilities to assist them with making quick business decisions that
can improve overall business performance; accepts data from any source, including data warehouses and business intelligence
tools.
Adobe Social
Adobe Social helps organizations measure and manage marketing activities across owned, earned and paid media—ensuring
the impact of social is properly attributed. It includes the following key product components:
Adobe Social—enables marketers to use social data as an input to optimizing interactions with their customers and prospects
across all channels; helps users see social media data with other analytics data by integrating the two to give real-time measurement
and segmentation information on social networks; with this insight, marketers can measure the impact of social media on their
business and understand how conversations on social networks and online communities influence marketing performance.
Adobe CQ Social Communities—used by marketers to leverage social media and dedicated branded communities on their
digital properties; enables customers to build out their social presence on their websites with user-generated content alongside
premium content; marketers can use its functionality to offer social login, social plug-ins, comments, ratings, forums, blogs, social
calendaring, and extended user profiles; also enables marketers to interact directly with their customers, foster online communities
and encourage customer connection to increase engagement and drive higher brand loyalty and conversions.
Adobe Media Optimizer
Adobe Media Optimizer combines portfolio and rules based ad management with intelligent campaign forecasting and
targeted ad delivery for data optimized advertising. It includes the following key product components:
Adobe AdLens—a cloud-based, unified ad management system for digital marketing efforts across search, display, and
social media channels; offers insight, control, and automation for cross-channel campaign management; users can manage and
optimize search, display and social advertising as a unified campaign; includes data integration with Adobe SiteCatalyst; enables
advertisers to utilize conversion metrics to make strategic media decisions and deliver optimal return on their advertising spending;
also provides integration with Adobe AudienceManager for targeted audience segmentation to ensure marketers can have their
advertising campaigns reach their intended targeted audiences. AdLens was formerly known as Efficient Frontier, and also combines
the features of our product formerly known as Adobe SearchCenter.
Adobe AudienceManager—hosted software that enables advertisers and publishers to maximize their online ad investment
through online audience optimization; helps marketers consolidate audience information from all available sources and assists
with identifying, quantifying, and optimizing high-value target audiences, which can then be offered to advertisers via an integrated,
secure, privacy-friendly management system that works across all advertising distribution platforms.
Adobe AudienceResearch—hosted software that provides publishers with certified metrics, enabling insight into audience
size and engagement for websites, mobile applications, and digital magazines; leveraging data from Adobe SiteCatalyst
installations, it certifies the quality of the data and delivers accurate and consistent reporting in real time through relationships
with the Media Rating Council, the leading digital auditing service, and the Interactive Advertising Bureau, which drives industry
guidelines for audience measurement.
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