Adobe 2012 Annual Report Download - page 14

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14
Driving the growth with our Adobe Marketing Cloud product family was continued adoption of Adobe SiteCatalyst and
our Adobe CQ5 Web Experience Management (“WEM”) solution now known as Experience Manager. With SiteCatalyst we help
our customers track more than six trillion transactions per year in a hosted environment around the world. An increasing percentage
of these transactions are from non-PC devices including tablets and smartphones. Our market-leading Experience Manager solution
combines Web Content Management, Digital Asset Management (“DAM”) and social collaboration offerings, and enabled our
sales force to target organizations that need to transform their websites by enabling them to create, manage, distribute, and monetize
content while optimizing the web, mobile, and social collaboration experience for their customers.
In the online video and rich media delivery market, we continued our momentum in the industry by achieving strong
customer adoption and revenue growth with our video solutions. In the first quarter of fiscal 2012, we unveiled Project Primetime,
the industry's first fully integrated video technology platform. Project Primetime enables smooth, TV-like experiences for ad-
supported videos across Web-connected devices. This new platform delivers premium video and ad content consistently across
all major platforms, including Apple iOS, Google Android, desktop operating systems and connected TVs. Our solution creates
a single, end-to-end workflow that interconnects our streaming technologies and content protection based on Adobe Media Server,
authentication capabilities using Adobe Pass, analytics based on our digital marketing web analytics capabilities, and ad delivery
and optimization with our Auditude video advertising platform. This solution enables premium video providers to give customers
a superior viewing experience through seamless dynamic ad insertion into any content type, whether linear, live or on-demand
across Web-connected devices, and was integral in many global media companies making the 2012 Olympic games available to
mobile and tablet users.
In late fiscal 2011 we announced we would narrow the focus of our Adobe LiveCycle and Adobe Connect product families
towards the government and financial services markets. At that time we also announced we expected revenue in these product
areas to decline, and in fiscal 2012 combined revenue for LiveCycle and Adobe Connect did decline. However, the extent of the
revenue decline was less than we targeted for the year, due to continued solid demand for these products.
Digital Marketing Strategy
In fiscal 2013, we plan to build upon the momentum we achieved in fiscal 2012 by aligning our digital marketing focus
with Adobe Marketing Cloud around five key solutions:
• Adobe Analytics—combines the power of actionable analytics and audience segmentation with the distributed value
of reporting and sharing of key business analysis and connects it for data driven marketing. This solution includes our
DataWarehouse, Adobe Discover, Adobe Genesis, Adobe Insight, Adobe ReportBuilder, SiteCatalyst and Adobe
TagManager products.
• Adobe Experience Manager—a web content management platform that enables organizations to deliver carefully
tailored customer experiences across web and mobile channels. This solution is based on our WEM offering.
• Adobe Media Optimizer—combines best of breed portfolio and rules based ad management with intelligent campaign
forecasting and targeted ad delivery for data optimized advertising. This solution includes our AdLens and Adobe
AudienceManager products, and analytics capabilities from SiteCatalyst.
• Adobe Social—helps organizations measure and manage marketing activities across owned, earned, and paid media,
ensuring the impact of social is properly attributed. This solution includes our Context Optional and Adobe
SocialAnalytics products.
• Adobe Target—helps organizations dynamically test and present highly customized experiences to a digital property
in order to drive significantly higher conversion rates. This solution includes our Adobe Recommendations, Adobe
Search&Promote, Adobe Test&Target and Adobe Test&Target 1:1 products.
With Adobe Analytics, we will focus on helping our customers understand the performance of their business across all
digital channels and support their needs for integrating offline channels. Customers want to know how their campaigns are
performing across video, social, mobile and email, and look at that performance holistically. To do this, they require an analytics
platform that can assemble data across all those channels to gain better insight and drive informed decision making.
Personalized engagement is a priority for digital marketers; once they attract visitors to their websites, they desire to create
the best possible experience. With our Adobe Experience Manager solution we provide an integrated suite of tools that include
analytics data, content management and web optimization solutions. Our solution enables digital marketing customers to personalize
the experiences of visitors to their websites in ways that are dynamic and relevant to each visitor. Experience Manager helps
marketers author, manage and deliver personalized experiences based on many criteria, including analytics data related to a visitor's
prior visits to a site, or based on their purchasing history, or what keyword they clicked on in a web search that brought them to
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