Adobe 2012 Annual Report Download - page 119

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119
We have the following reportable segments:
• Digital Media—Our Digital Media segment provides tools and solutions that enable individuals, small businesses
and enterprises to create, publish, promote and monetize their digital content anywhere. Our customers include
traditional content creators, web application developers and digital media professionals, as well as their management
in marketing departments and agencies, companies and publishers.
• Digital Marketing—Our Digital Marketing segment provides solutions and services for how digital advertising
and marketing are created, managed, executed, measured and optimized. Our customers include digital marketers,
advertisers, publishers, merchandisers, web analysts, chief marketing officers and chief revenue officers.
• Print and Publishing—Our Print and Publishing segment addresses market opportunities ranging from the diverse
publishing needs of technical and business publishing to our legacy type and OEM printing businesses.
Our segment results for fiscal 2012, 2011 and 2010 were as follows (dollars in thousands):
Digital Media Digital
Marketing Print and Publishing Total
Fiscal 2012
Revenue....................................................... $ 3,128,548 $ 1,058,357 $ 216,772 $ 4,403,677
Cost of revenue............................................ 134,574 338,600 10,608 483,782
Gross profit.................................................. $ 2,993,974 $ 719,757 $ 206,164 $ 3,919,895
Gross profit as a percentage of revenue ...... 96% 68% 95% 89%
Fiscal 2011
Revenue....................................................... $ 3,088,527 $ 909,406 $ 218,325 $ 4,216,258
Cost of revenue............................................ 128,951 301,600 7,322 437,873
Gross profit.................................................. $ 2,959,576 $ 607,806 $ 211,003 $ 3,778,385
Gross profit as a percentage of revenue ...... 96% 67% 97% 90%
Fiscal 2010
Revenue....................................................... $ 2,834,417 $ 739,356 $ 226,227 $ 3,800,000
Cost of revenue............................................ 135,476 254,727 13,299 403,502
Gross profit.................................................. $ 2,698,941 $ 484,629 $ 212,928 $ 3,396,498
Gross profit as a percentage of revenue ...... 95% 66% 94% 89%
Table of Contents
ADOBE SYSTEMS INCORPORATED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)