Adidas 2000 Annual Report Download - page 6

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2
Mission Statement
adidas-Salomon is a global leader in the sporting goods
industry and offers the broadest portfolio of products.
We are building a world of sports. That means passion for
competition and a sporting lifestyle underlies everything we do:
䡲Consumers are our focus and our top priority. We are
continuously improving the quality, look, feel and image of
our products to match and exceed consumer expectations
and to provide them with the highest value.
䡲We strive to bring innovation in technology and design to
our footwear, apparel and hardware products in order to
help athletes of all skill levels achieve peak performance.
䡲We are a global organization that is socially and environ-
mentally responsible, creative and financially rewarding for
our employees and shareholders.
Our strategy is simple: continuously strengthen our brands
and products to improve our competitive position and financial
performance.
adidas-Salomon has the highest market share in Europe and
we intend to reinforce and extend this position. By the end of
2003, we aim to double sales in Asia from the 1999 level, and
we will be well on our way to achieving a 20% share of the
US footwear market. The resulting sales growth, together with
added efficiencies and working capital improvements, will drive
the 15% earnings growth in each of the next three years.