Adidas 2000 Annual Report Download - page 14
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10
While these achievements are impressive, we need to do more.
Let me give you a few examples:
We need to turn around adidas America, to improve our
position in the world’s largest sporting goods market.
This is our biggest challenge and the Group’s key focus.
We need to improve our apparel, and that means design,
production and marketing to match the changing needs and
demands of our consumers.
We need to reduce our operating expenses, particularly our
operating overhead and our marketing working budget, to
guarantee that the top-line improvements we generate reach
the bottom line with even greater effect.
We need to improve our working capital performance in
order to drive down our financing costs and pay down our
debt. This will further improve the financial strength of our
Company.
And we are doing this. In every single one of these areas, we
have already taken steps to ensure that we continue to make
progress towards better performance in 2001 and beyond.