Adidas 2000 Annual Report Download - page 106

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102
In-the-money Describes a call (put) option that has a
strike price which is below (above) the price
of the underlying asset.
Last Wood or plastic mold over which the shoe
is made and which determines its shape.
Marketing Incorporates marketing personnel, general
overhead and administrative costs.
expenses
Marketing This consists of promotion and communica-
working
tions spending such as promotion contracts,
budget advertising, retail support, events and other
communication activities, but excluding
marketing overhead expenses.
Merchandising The process of selling our products to our
customers.
Minority That part of net income or equity which is
interests not attributable to the Group but to others
outside the Group who hold shares in
affiliated enterprises.
NBA National Basketball Association in the
United States.
Option Financial instrument which involves the right
to purchase (call option) or to sell (put
option) a particular asset (e.g. shares or
foreign exchange) at a pre-determined price
(strike price) on or before a specific date.
Order backlogs The value of orders received for future
delivery. At adidas-Salomon, orders are
received six to nine months in advance,
depending on the season. This information
is used by the market as an indicator of
future sales performance.
Out-of- Describes a call (put) option with a strike
the-money price above (below) the price of the under-
lying asset. Even though an out-of-the-
money option has no intrinsic value, it may
have market value (= time value).
Private labels Brands that are exclusively offered by one
retailer.
Pro shops Also called green grass shops. These stores
target top golf players and are located
directly on the golf course.
Projected unit
Provisions for pensions and similar obligations
credit method are calculated by this method (IAS 19). It
takes into consideration not only the pensions
and vested interests accrued as at cut-off
date, but also anticipated increases in
salaries and pensions.