Adidas 2000 Annual Report Download - page 19
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adidas-Salomon ANNUAL REPORT 2000
15
Strategy
Basketball is Scoring Big Improvements
Over the last few years, adidas has transformed its heritage
in basketball from a supplier of no-frills, highly functional
products to a major brand for urban basketball players and
basketball inspired youth. Double-digit sales increases were
achieved in 2000 and we expect even stronger growth for
2001 and beyond. It is clear that basketball will be one of
adidas’ major growth drivers going forward.
Our promotional partner Kobe Bryant will be key to our efforts
here. The introduction of the high-end The KOBE basketball
shoe in 2000 was our most successful new product launch
in this category in over a decade. And the success of The
KOBE is just the beginning. There are many other products
in the pipeline such as the Mad Handle, All Day/All Night and
The KOBE 2 that will score big with consumers.