Adidas 2000 Annual Report Download - page 41

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adidas-Salomon ANNUAL REPORT 2000
37
Management Discussion & Analysis
Major Improvements in All Product Divisions
in Latin America
adidas apparel sales in Latin America grew by 43% to
c41 million. This was chiefly the result of the incorporation of
Brazilian
sub-licensee sales. Footwear sales were up 31% to
c119 million.
This is due to increased retail presence, both at
adidas owned shops as well as those of third parties.
adidas Gross Margin in Latin America at Record Level
The gross margin increased by 2.0 percentage points to reach
42.0%. This is the highest gross margin ever achieved in the
region and was driven by increased own-retail sales and
reduced clearance sales.
Outlook for adidas in Latin America is Positive
Initial orders and discussions with customers suggest 2001 will
again produce double-digit sales growth for adidas in Latin
America. The main drivers of this growth will be improved brand
positioning in the major markets as well as increased own-retail
programs.