Adidas 2000 Annual Report Download - page 11

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adidas-Salomon ANNUAL REPORT 2000
7
Management Speaks Out
soccer. We now have to grow from this strong base to win
leadership in all important markets and categories. To do this
is our challenge and to achieve it is, I believe, our destiny.
As you read this annual report, you will get a good feel for what
our Company is all about. You will also get a feel for the people
who lead it. It will give you an insight into our COO and my suc-
cessor, Herbert Hainer. For many years, I have worked closely
with Herbert and I am fully convinced that he is the perfect
person to take up the challenge and lead adidas-Salomon into
the next phase of growth. He knows our Company and our
business inside out. He is passionate about sport. He is out
there to win – both on the field of play and in the markets.
As to content, our report will begin with Herbert highlighting the
most important events which took place in 2000 and describ-
ing his vision for the future of adidas-Salomon. This will be
followed by a strategy section in which the drivers of the next
growth phase will be outlined. The report will finish with the
Management discussion and analysis of 2000 and our consoli-
dated financial statements. After looking through this, I am sure
that you will share my view that we have created the platform
for tremendous success at adidas-Salomon for the first decade
of the new millennium.
Of all the things that I have done so far in my career, helping to
bring about the renaissance of this great company is the one
which has given me the most pleasure. It is also the achieve-
ment of which I am most proud.
Thank you for your support since we took this company public.
I remain a major shareholder in adidas-Salomon but my role will
change. Like you perhaps, I will now watch, encourage and
support adidas-Salomon from the sidelines. And I have always
supported the winning team.
Robert Louis-Dreyfus
Chief Executive Officer
March 2001
Financial Performance (1995 versus 2000)
(euros in millions, except EPS) 2000 1995
Net sales 5,835 1,790
Gross margin in % 43.3 39.7
Operating margin in % 7.5 6.9
Income before taxes 347 151
Total assets 4,018 909
Earnings per share 4.01 2.76
Group Sales Development (1995–2000)
(euros in billions)
6
5
4
3
2
1
0
1995 1996 1997 1998 1999 2000