ADT 2004 Annual Report Download - page 32

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SEGMENT REVIEW
Q: WHAT ARE YOUR KEY TARGET MARKETS?
With over 200,000 customer accounts around the
world, we touch virtually every market segment.
As we move into 2005, we’re especially focused on
automotive, consumer electronics, medical instru-
mentation, wireless systems, and industrial machinery
and equipment, as these markets present excellent
growth opportunities for us.
Q: CAN YOU CHARACTERIZE YOUR CUSTOMER RELATIONSHIPS?
We’ve always emphasized a direct sales approach,
and we are focused on maintaining very close cus-
tomer relationships. Our senior management team
and I spend a major part of our time visiting cus-
tomers around the world. On a day-to-day basis,
the strong presence of our global sales force—sup-
ported by our product engineers and application
specialists, who also personally visit accounts—
helps to ensure that we have early access to and
strategic involvement in our customers’ new prod-
uct development programs.
Q: WHAT IS YOUR STRATEGIC FOCUS IN CONSUMER ELECTRONICS?
We’ve intensified our focus on component devel-
opment for the rapidly growing audio and
video electronics markets. This includes compo-
nents for digital set-top boxes, digital cameras,
mobile phones, MP3 players, flat-screen TVs,
and next-generation video games. This effort is
showing strong results and yielding many new
product programs.
Q: WHAT ABOUT AUTOMOTIVE ELECTRONICS?
Certainly new connector and special cable assembly
systems continue to be very important, and we are
also gaining momentum with our wireless anten-
nas, inductive and radar sensors, and fuse and relay
box programs. Satellite radio also is growing rapidly,
and we have the antenna technology for those
systems. With our fuse and relay boxes we are able
to leverage several of our technologies into one
value-added system. As for sensors, they have many
applications including serving as key components
in airbag systems and in automatic transmissions.
In addition, our M/A-COM™ radar sensors are an
important part of future active safety systems.
Q: WHAT’S YOUR PRIMARY FOCUS IN MEDICAL ELECTRONICS?
We are very excited about advances in medical
electronics and the important role we can play in
advancing the state of medicine through more
sophisticated electronic medical technology. Our
cabling systems employ micro-coaxial cables and
high-density connectors, our filters help preserve
the very highest signal integrity for diagnostic
equipment, and our touch screens improve the speed
and accuracy of operator input.
Q: WHAT’S NEW AND IMPORTANT IN THE WIRELESS SYSTEMS
ELECTRONICS MARKET?
The M/A-COM OpenSky® and NetworkFirst™
radio systems are in great demand due to public
safety, homeland security in the U.S., and similar
TYCO ELECTRONICS IS ACCELERATING GROWTH THROUGH A WIDE
VARIETY OF PROACTIVE, CUSTOMER-BASED INITIATIVES. SEGMENT PRESIDENT
JUERGEN GROMER IS CONFIDENT HIS BUSINESS WILL CONTINUE TO LEAD BY
PARTNERING WITH CUSTOMERS GLOBALLY TO PROVIDE APPLICATION-SPECIFIC,
COST-EFFECTIVE SOLUTIONS.
Q&A WITH:
JUERGEN W. GROMER
President
Tyco Electronics
TYCO
ELECTRONICS
30