ADT 2004 Annual Report Download - page 29

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SEGMENT REVIEW
Q: WHAT IS YOUR SEGMENT’S KEY FOCUS?
Helping our customers, who range from multinational
corporations and small businesses to government
entities and homeowners. In terms of revenue, com-
mercial security is our largest segment, a cornerstone
business. We have leading positions in key vertical
market segments, including retailers, airports, fire-
fighting departments, marine, residential, banking,
and petrochemical.
Q: WHAT DISTINGUISHES TYCO FIRE & SECURITY IN THE MARKETPLACE?
Our business provides value-added services and
vital solutions that help protect people and prop-
erty. Our professionals are highly experienced,
our brands are trusted, and our geographic coverage
is unsurpassed. In addition, we’re investing for
future successes, driving operating economies of
scale, and leveraging new technologies to provide
even more value to customers.
The fire and security markets we serve are very
attractive today. They represent more than $75 bil-
lion in global annual revenue opportunity, and are
growing faster than the rate of the general economy.
Our unique insight into market needs comes from
a leadership position dating back more than 100
years. Today, we’re two-and-a-half times larger than
our nearest competitor in the global market for
fire protection products and services. In electronic
security monitoring services, we’re seven times larger
than our nearest U.S. competitor and four times
larger than our nearest U.K. competitor. We’re in
100 countries around the world, with more than
90,000 employees serving our customers every day.
Country to country, continent to continent, we
are always there with trusted brands like ADT®
,
SimplexGrinnell™, Scott® , Ansul® , and Wormald® .
Q: WHAT ARE YOUR STRENGTHS IN SECURITY SOLUTIONS?
Our global services presence is unique. One consistent
brand, ADT, provides solutions incorporating elec-
tronic monitoring, access control, video surveillance,
and anti-theft technologies. Our ADT experts are
there to help our customers continentwide in North
America, Europe, Australia/New Zealand, South
Africa, and in many countries within Asia and South
America. No other company has that reach.
Our scale helps our customers. Automated,
redundant systems are one example of how we
leverage this strength. In the U.S., for instance, our
countrywide monitoring and call center networks
allow for the kind of efficient redundancy that adds
an extra layer of protection. If a power outage
impacts our call center in New York, for example,
alarm signals and phone calls are seamlessly rerouted
to our centers in Florida, Colorado, Nebraska,
and/or Missouri. This type of infrastructure turns
potential disaster into routine peace of mind for
our customers.
Q: WHAT ARE YOUR STRENGTHS IN FIRE PROTECTION SOLUTIONS?
With the largest worldwide installation and service net-
work, our combined product and service offerings give
TYCO FIRE & SECURITY IS THE GLOBAL LEADER IN FIRE PROTECTION
AND ELECTRONIC SECURITY SOLUTIONS. BY FOCUSING ON OUR CORE MARKET
STRENGTHS, REDEFINING OUR BUSINESS MODEL, AND IMPLEMENTING OPERATIONAL
EXCELLENCE PROGRAMS, WE HAVE CREATED A SOLID FOUNDATION FOR SUSTAINED
GROWTH. MEET DAVE ROBINSON, PRESIDENT OF TYCO FIRE & SECURITY.
Q&A WITH:
DAVID E. ROBINSON
President
Tyco Fire & Security
TYCO
FIRE &
SECURITY