eTrade 2012 Annual Report Download - page 232

This includes “letters to the editor” or comments to journalists about specific matters that relate to E*TRAD
E
’s businesses and those
that identify you as an employee of E*TRADE. With respect to press inquiries about legal or regulatory matters or customer
complaints, employees should follow the procedures outlined in subsequent pages of this Code entitled “Litigation, Investigations,
Inquiries and Complaints.”
Corporate Communications must authorize participation in personal profiles or stories about “lifestyle” in which E*TRADE is
referenced. If employees wish to appear in articles regarding their activities outside E*TRADE (philanthropic activities or hobbies,
for example), they may do so. However, do not identify yourself as an employee of E*TRADE or use the name or facilities of
E*TRADE in any way without approval from Corporate Communications.
All press releases and certain other written communications, scripts and public speaking points, including articles and commentary,
mentioning E*TRADE must be approved by Corporate Communications, the Legal Department and Advertising Review in the
Compliance Department before being published or otherwise released by E*TRADE.
Employees may not endorse the products or services of suppliers or customers on behalf of E*TRADE unless expressly authorized by
Corporate Communications and the Legal Department. This includes commenting in press articles (including in-house publications),
broadcasts (including internet, radio and television) and participating in testimonial advertising, promotional brochures or annual
reports. In addition, employees may not permit third parties to use E*TRADE’s name for endorsements of their products or services
without the approval of Corporate Communications, the Legal Department and Advertising Review within the Compliance
Department.
Internet Access and Social Media
E*TRADE restricts internet access to certain websites, including websites commonly referred to as social media for all employees;
but recognizes that certain employees may have a business reason to access restricted websites. If you require such access, then you
must enter a Move, Add or Change (MAC) Request through My Channel*E which includes a valid business reason for the access.
Prior to receiving access to a restricted website, the employee will be required to agree to additional levels of oversight and
supervision. Additional detail regarding E*TRADE’s policies and procedures applicable to internet access and social media websites
is available on My Channel*E at:
https://mychannele.corp.etradegrp.com/web/life/policy/blogging and
https://mychannele.corp.etradegrp.com/web/life/policy/use
In addition to these restrictions, and regardless of whether an employee has been granted access to a restricted website, employees
may not post entries or participate in any chat rooms or bulletin board discussions (whether in real-time or not) during your assigned
work hours or from any E*TRADE equipment (whether using remote access, an E*TRADE laptop, a smart phone or other device) at
any time. In addition, whether at work or outside of work, employees may not in any way purport to represent E*TRADE or opinions
of E*TRADE or identify yourself as an E*TRADE employee in any electronic forum, except as specified below. In short, you may
not in any way discuss E*TRADE (by name or otherwise) in a blog posting, chat room, bulletin board or any similar electronic or
other venue.
You may identify yourself as an E*TRADE employee in professional social media forums (e.g., LinkedIn, Jobster, JobFox,
MyWorkster, etc.) as well as Facebook (so long as Facebook is accessed in accordance with this Code and related social medial
policies and procedures) and the information is limited to the type of information that appears on your E*TRADE business card or
resume. E*TRADE employees should not “recommend” or “endorse” current or former employees in professional online or
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