Voya 2014 Annual Report Download - page 27

PART I.
Item 1. Business
For the purposes of this discussion, the term Voya Financial, Inc. refers to Voya Financial, Inc. and the
terms “Company,” “we,” “our,” and “us” refer to Voya Financial, Inc. and its subsidiaries.
We are a premier retirement, investment and insurance company serving the financial needs of
approximately 13 million individual and institutional customers in the United States as of December 31, 2014.
Our vision is to be America’s Retirement Company™. Our approximately 6,500 employees (as of December 31,
2014) are focused on executing our mission to make a secure financial future possible—one person, one family
and one institution at a time. Through our retirement, investment management and insurance businesses, we help
our customers save, grow, protect and enjoy their wealth to and through retirement. We offer our products and
services through a broad group of financial intermediaries, independent producers, affiliated advisors and
dedicated sales specialists throughout the United States.
Our extensive scale and breadth of product offerings are designed to help Americans achieve their
retirement savings, investment income and protection goals. Our strategy is centered on preparing customers for
“Retirement Readiness”—being emotionally and economically secure and ready for their retirement. We believe
that the rapid aging of the U.S. population, weakening of traditional social safety nets, shifting of responsibility
for retirement planning from institutions to individuals and growth in total retirement account assets will drive
significant demand for our products and services going forward. We believe that we are well positioned to
deliver on this Retirement Readiness need.
We believe that we help our customers achieve four essential financial goals, as they prepare for, enter and
enjoy their retirement years.
•Save. Our products enable our customers to save for retirement by establishing investment accounts
through their employers or individually.
•Grow. We provide advisory programs, individual retirement accounts (“IRAs”), fixed annuities,
brokerage accounts, mutual funds and accumulation insurance products to help our customers achieve
their financial objectives.
•Protect. Our specialized retirement and insurance products, such as universal life (“UL”), indexed
universal life (“IUL”), term life and stable value products, allow our customers to protect against
unforeseen life events and mitigate market risk.
•Enjoy. Our income products such as target date funds, guaranteed income funds, fixed annuities, IRAs,
mutual funds and accumulation insurance products enable our customers to meet income needs through
retirement and achieve wealth transfer objectives.
We tailor our products to meet the unique needs of our individual and institutional customers. Our
individual businesses are primarily focused on the middle and mass affluent markets; however we serve
customers across the full income spectrum, especially in our Institutional Retirement Plans business, Retail and
Alternative Fund businesses, and Employee Benefits segment. Similarly, our institutional businesses serve a
broad range of customers, with customized offerings to the small-mid, large and mega market segments.
We operate our principal businesses through three business lines: Retirement Solutions, Investment
Management and Insurance Solutions. We refer to these business lines as our “ongoing business”. In addition, we
also have Closed Blocks and Corporate reporting segments. Closed Blocks consists of three businesses where we
have placed our portfolios in run-off—Closed Block Variable Annuity (“CBVA”), Closed Block Institutional
Spread Products and Closed Block Other. Our Corporate segment includes our corporate activities, corporate-
level assets and financial obligations.
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