Vistaprint 2008 Annual Report Download - page 28

There can be no guarantee that we will not continue to be blacklisted or that we will be able to
successfully remove ourselves from those lists. Blacklisting of this type could interfere with our ability to
market our products and services, communicate with our customers and otherwise operate our
websites, all of which could have a material negative impact on our business and results of operations.
We may not succeed in cross selling additional products and services to our customers.
We seek to acquire customers based on their interest in one or more of our products and then
offer additional related products to those customers. If our customers are not interested in our
additional products or have an adverse experience with the products they were initially interested in,
the sale of additional products and services to those customers and our ability to increase our revenue
and to improve our results of operations could be adversely affected.
Interruptions to our website operations, information technology systems, production processes
or customer service operations as a result of natural disasters, errors in our technology,
capacity constraints, security breaches or other causes could damage our reputation and
brand and substantially harm our business and results of operations.
The satisfactory performance, reliability and availability of our websites, transaction processing
systems, network infrastructure, printing production facilities and customer service operations are
critical to our reputation, and our ability to attract and retain customers and to maintain adequate
customer service levels. Any future interruptions that result in the unavailability of our websites,
reduced order fulfillment performance or interfere with customer service operations could result in
negative publicity, damage our reputation and brand and cause our business and results of operations
to suffer. We may experience temporary interruptions in our operations for a variety of reasons in the
future, including human error, software errors, power loss, telecommunication failures, fire, flood,
extreme weather, political instability, acts of terrorism, war, break-ins and security breaches, and other
events beyond our control. In particular, both Bermuda, where substantially all of the computer
hardware necessary to operate our websites is located in a single facility, and Jamaica, the location of
most of our customer service and design service operations, are subject to a high degree of hurricane
risk and extreme weather conditions that could have a devastating impact on our facilities and
operations.
Our technology, infrastructure and processes may contain undetected errors or design faults.
These errors or design faults may cause our websites to fail and result in loss of, or delay in, market
acceptance of our products and services. In the past, we have experienced delays in website releases
and customer dissatisfaction during the period required to correct errors and design faults in our
websites that caused us to lose revenue. In the future, we may encounter additional issues, such as
scalability limitations, in current or future technology releases. A delay in the commercial release of any
future version of our technology or implementing improvements in our infrastructure and processes
could seriously harm our business. In addition, our systems could suffer computer viruses and similar
disruptions, which could lead to loss of critical data or the unauthorized disclosure of confidential
customer data.
Our business requires that we have adequate capacity in our computer systems to cope with the
high volume of visits to our websites, particularly during promotional campaign periods. As our
operations grow in size and scope, we will need to improve and upgrade our computer systems and
network infrastructure to offer customers enhanced and new products, services, capacity, features and
functionality. The expansion of our systems and infrastructure may require us to commit substantial
financial, operational and technical resources before the volume of our business increases, with no
assurance that our revenues will increase.
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