Vistaprint 2008 Annual Report Download - page 12

Do It Yourself Service and Assisted Service
Our easy to use on-line tools and design software allow customers to create their own marketing
products. German and English speaking customers can also call our creative services hotline toll-free
and purchase design and copyright services from our trained graphic designers and copywriters.
Lowest Price and Satisfaction Guarantees
We demonstrate our confidence in the quality and pricing of our products by offering an
unconditional lowest price guarantee on many of our products and an unconditional guarantee of
customer satisfaction.
Our Growth Strategy
Our goal is to continue to grow profitably and become the leading online provider of small
business marketing solutions. We believe that the strength of our solution gives us the opportunity not
only to capture an increasing share of the existing printing needs in our targeted markets, but also to
address marketing services demand by making available to our customers cost-effective solutions to
grow their businesses. In order to accomplish this objective, we intend to execute on the following:
Serve More Customers
We believe that there are approximately 50 million potential small business customers in the U.S.,
Canada and the European Union, in addition to hundreds of millions of potential consumer customers.
By continuing to improve our customer acquisition and retention marketing programs, our customer
support and design services, and our value proposition, we intend to increase the number of customers
we serve.
Increase Revenue Per Customer
We believe our customers currently spend only a small portion of their annual budget for
marketing products and services with us. By expanding the scope of our services and by improving the
quality and selection of our products and services along with the customer experience, we intend to
increase the amount of money our customers spend with us each year. During fiscal year 2008, we
added websites, car door magnets, wall calendars, decals, and other offerings. In addition, for
customers in German and English-speaking markets, we offer live, telephone based customer support.
We plan to continue to expand and enhance our product and service offerings in order to provide a
greater selection to our existing customers and to attract customers seeking different products and
services.
Address Additional Markets
We intend to target the following additional business opportunities:
‰Expand Global Reach—For the fiscal year ended June 30, 2008, revenue generated from
non-United States websites accounted for approximately 38% of our total revenue. We believe
that we have significant opportunity to expand our revenue both in the countries we currently
service and in additional countries worldwide. We opened an office in Barcelona, Spain in
January 2007 to focus on the expansion of our European growth initiatives. In May 2008 we
announced our plan to reorganize into North American and European business units,
headquartered in Lexington, Massachusetts, and Barcelona, Spain, respectively to support our
global growth opportunities. We intend to continue expansion of our global marketing efforts
and customer service capabilities. In addition, we intend to further extend our geographic and
international scope by continuing to introduce localized websites in different countries and
languages and by offering graphic design content specific to local markets.
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