Vistaprint 2008 Annual Report Download - page 13

‰Consumer—Although we expect to maintain our primary focus on the small business market,
we believe that our customer support, sales and design services, and low costs, are
differentiating factors that make purchasing from us an attractive alternative for individual
consumers. We intend to add new products and services targeted at the consumer market and
we believe that the economies of scale provided by our large print order volumes and
integrated design and production facilities will enable us to profitably grow our consumer
business.
‰Strategic Partnerships—We have entered into a variety of strategic partnerships that facilitate
access to customers that we would not be able to reach through direct marketing channels. We
focus on cultivating opportunities with strategic importance in the small business marketplace
and seek to partner with companies that have large numbers of well established small business
customer relationships. We have developed online and offline tools that allow our strategic
partners to deliver our custom products and services in ways that complement their existing
customer relationships and capabilities. We have also developed a scalable capability to
address the market of customers who choose to order customized products and services
through retail environments such as office superstores, or small print and copy storefronts.
Extend Technology Leadership
We believe that technological innovation and the investment we have made in our technology
development efforts have been among the principal drivers of our success to date. We have developed
extensive amounts of proprietary software and hold 17 United States patents, 3 patents in other
countries and have more than 40 patent applications pending in the United States and other countries.
We believe that the quality of our technology gives us an advantage over our competitors and we
intend to continue developing our proprietary technology to maintain that advantage. We intend to
continue to invest in enhancing and refining our existing technologies, creating new technologies, and
protecting our proprietary rights. We believe that this investment in technology development will drive
further expansion of our service and product offerings, improve the customer’s experience in designing
and ordering products and services from us, and improve efficiencies in our production of products and
delivery of services.
Enhance Product Quality
By enhancing the quality of our products and manufacturing products faster and more efficiently,
we believe that we can both increase customer satisfaction and retention and reduce our costs. We
have designed our manufacturing operations for efficiency and integration with our automated systems.
We have implemented rigorous quality controls for our products, and we intend to continue to improve
the efficiency and quality of our manufacturing operations through employee training, technological
developments and process improvements.
Form 10-K
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