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27
Unilever Annual Report and Accounts 2012 Report of the Directors About Unilever
ABOUT UNILEVER GOVERNANCE FINANCIAL STATEMENTS SHAREHOLDER INFORMATION
27Report of the Drectors About UnileverUnlever Annual Report and Accounts 2012
Our 2012 heroes include people such as
Samwel Nyagucha (pictured on page 24),
a tea picker on the Kaptien estate in Kenya,
whose initiative has transformed the
working life of colleagues on his plantation;
Koray Kezer, a customer development
manager in Turkey, who spent nights
sleeping in his car while he helped
customers and colleagues affected by
a 7.2 magnitude earthquake in the Van
region last year; and Abdullah Toseef,
who used scrap materials to implement a
water conservation project which is saving
28 million litres of fresh water each year
at the Rahim Yar Khan factory in Pakistan,
where Abdullah is assistant manager.
Agle flexble dverse
organsaton
We have substantially improved the
structure of our business over several
years, aiming to create an agile, flexible
and diverse organisation that can meet
the needs of consumers all over the world.
Dynamc structure for dynamc markets
We are already seeing results from
changing our approach to the global
market place. Where we formerly
dealt with 22 geographical sub-entities,
we now divide our business between
eight markets, six of which are primarily
made up of developing economies.
This streamlined structure has allowed
us to focus sharply on growth, particularly
in emerging markets. We can now
re-allocate resources quickly between
markets, share best practice more easily
and concentrate our efforts on a larger
number of bigger projects.
Safety – a core value
Ensuring the safety and well-being of our people – and of
contractors, suppliers and visitors – is integral to our business.
Our ambition is to record zero accidents. We focus continuously
on improving safety through the positive behaviour of our
people, the design of our plants, facilities and products, and by
implementing safe systems and procedures throughout Unilever.
A key measure of our progress, set out in the USLP, is the total
recordable accident frequency rate, which counts all employee
workplace accidents except those requiring only simple first
aid treatment. This year our total recordable accident frequency
rate was down by 9% compared with 2011.
2012 data is preliminary. Some of our KPIs will be independently assured in 2013.
See our online Unilever Sustainable Living Report for 2012 at www.unilever.com/
sustainable-living, to be published in April 2013.
EMPLOYER OF HOIE
AREERS WITH PURPOSE
We enhanced our standing as an employer by
developing the Employer Brand Development
Wheel, putting potential employees at the
heart of our thinking. This repeatable model,
used in every market, is designed to exceed
expectations – and beat the competition.
For example, our Future Leaders Programme
allows young graduates to take on real
challenges like shaping the messaging behind
Lifebuoy’s handwashing campaign, bringing
hygiene benefits to millions of people and
contributing to the brand’s consistent sales
growth over the past five years.
More at wwwunlevercom/careers
75%
Our employee engagement score,
now in line with high-performing
employers in our class
110,000
‘likes’ of our Facebook global careers
page within six months of launch