Unilever 2012 Annual Report Download - page 11

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Unlever Annual Report and Accounts 2012Report of the Drectors About Unilever
OUR OMPASS
STRATEY
OUR VISION DOUBLE THE
SIZE OF THE BUSINESS, WHILST
REDUCING OUR ENVIRONMENTAL
FOOTPRINT AND INCREASING
OUR POSITIVE SOCIAL IMPACT
We will lead for responsible growth, inspiring people to
take small everyday actions that will add up to a big difference.
We will grow by winning shares and building markets everywhere.
OUR COMPASS
We wrote in our 2011 Annual Report and
Accounts that the volatility and uncertainty
facing the world was the new normal and
would last for the medium term. Nothing
that happened in 2012 has led us to revise
this view; if anything it has confirmed it. The
ongoing pressures – economic, social and
environmental – frame our approach to our
business strategy and our business model.
We call our business strategy document
‘the Compass’, since it sets out a constant
path for Unilever for the long term. First
developed in 2009, it was sharpened in 2012
but its core elements remained the same.
The Compass sets out our ambitious Vision
and Purpose, and defines four ‘Winning
with’ pillars within the business that will
help us achieve both. The eagle-eyed
reader will have spotted that our statement
of Purpose is also the title for our Annual
Report and Accounts this year. We report
on progress under each of the four ‘Winning
with’ pillars on pages 12 to 27.
The Compass gives life to our
determination to build a sustainable
business for the long term and to find
new ways to operate that do not just take
from society and the environment. This
is captured in the Unilever Sustainable
Living Plan (USLP) which is described
in more detail on pages 10 and 11.
Our ompass ‘Wnnng wth’ pllars
• Winning with brands and innovation
• Winning in the market place
• Winning through continuous
improvement
• Winning with people
Unlever Annual Report and Accounts 2012Report of the Drectors About Unilever
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