Unilever 2012 Annual Report Download - page 26
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23
Unilever Annual Report and Accounts 2012 Report of the Directors About Unilever
ABOUT UNILEVER GOVERNANCE FINANCIAL STATEMENTS SHAREHOLDER INFORMATION
Operatonal excellence
Enterprise Support, Unilever’s global
shared services, is transforming our
internal operations. By simplifying our
internal processes, it is helping us both
reduce costs and, by enabling us to act
faster and with greater agility, improve
our service to customers.
In Finance Services, for example, we
have simplified our reporting processes,
systems and tools, reducing our reporting
time from 25 working days in 2010 to 19
today. We aim to reduce this still further.
In IT we are leveraging technology across
Unilever which is helping us manage our
growing business more efficiently. We
have simplified 200 local IT transaction
systems by replacing them with four
global systems, managed as one for speed
and resilience. This is delivering many
benefits, for example helping us integrate
acquisitions swiftly – both Alberto Culver
and the Sara Lee personal care brands
were integrated in just over six months.
We are also using technology to improve
our service to customers. More than
50,000 of our representatives in areas
such as sales, merchandising and store
auditing are connected to Unilever’s
information systems. They use mobile
devices to help them carry out sales
transactions and record and upload
up-to-date market data. This lets us
monitor how our products are being
presented to shoppers in over 4 million
stores in our ‘Perfect Stores’ programme
(see page 17).
It’s not just customers who are benefiting
– we are talking directly to consumers
too through our digital hub which is
connecting them securely with our brands
across multiple digital channels. For
example, we launched our Dove digital
presence in 30 countries in just 30 days
– just one of 650 brand activations across
50 countries.
Bringing it all together, in May 2012
we opened a global operations centre
in Bangalore, tapping into the talent
and mindset of emerging markets.
This is the heart of our global shared
services operations, and will support our
end-to-end IT, Finance and Information
Management across the whole of Unilever.
MAKIN
WHEEL SPIN
As part of our low-cost business model
strategy, we analysed every link in the value
chain for Wheel, our value washing powder in
India. As a result of technology and productivity
improvements in manufacturing as well as
distributing the product from our factory direct
to the customer, we delivered savings right
across the value chain, ensuring our products
are affordable to people on low incomes and
reducing our carbon footprint.
More at wwwhulcon/wheel
Unlever Annual Report and Accounts 2012 23Report of the Drectors About Unilever
Product incidents down
75%
in 2012 versus 2009
Reduced CO2 emissions from
energy from factory operations
between 2008 and 2012 by
838,000 tonnes