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Social contributions of Toshiba Group’s 200,000 employees
The combined power of individuals and organizations
New employees
providing
reconstruction
support activities
(April, 2014)
Colleen Smith serves as a director of “Power 2 The People” (P2TP), an NGO that promotes the spread of solar power
generation in developing countries. Since coming into contact with this NPO in 2009 she has participated in
individual P2TP activities, and has travelled to Nicaragua on four occasions at her own expense to install solar
power generating equipment, etc.
Toshiba With was established in February 2005 as a special subsidiary company. Employees with intellectual
disabilities are offered work throughout Toshiba Group on tasks such as printing, cleaning, mail duties and
healthcare, and through this we hope that they can experience the responsibility, reward and joy of working, learn
self-reliance and at the same time learn how to cope with society. We are working closely with support
organizations and the families of people with disabilities to build an integral support system.
FY2013 Toshiba "ASHITA" Award Winners: Corporate Citizenship Activities by Employee
FY2013 Toshiba "ASHITA" Award Winners: Social Contributions by Business
Supporting rural communities with donations of lighting and solar panels
Supporting people with intellectual disabilities to  nd work and become self-reliant
Colleen Smith, Toshiba
America Electronic
Components, Inc.
Toshiba With Corporation
We continue to support the reconstruction of the Tohoku region from the perspectives of human development, manufacturing (industrial
development), and community development, toward helping the a ected region and the people a ected by the disaster recover as soon as possible.
In addition, we continue to cooperate and support the stable maintenance and decommissioning of the Fukushima Daiichi Nuclear Power Station.
Scholarships for college students in the Tohoku region
Cooperation with NPO, ETIC (Entrepreneurial
Training for Innovative Communities)
New employee reconstruction support activities
Employees’ volunteer activities
Nippon Paper Industries Co., Ltd.: procurement of
copier paper from Ishinomaki Mill
Purchases of sports support goods
Providing foods from the quake-hit region in sta
canteens (including suppliers)
Developing the smart community business
(Iitate, Ishinomaki and Kuji, etc.)
Fukushima Airport mega solar project
Minamisoma Solar Agri-Park Project
3Europe
2%
China
3%
Asia
5%
America
13%
Japan
(Toshiba
Corporation)
13%
Japan
(Toshiba Group)
64%
Total entries:
1,616
Number of participants:
127,000
Breakdown of number of entries for
the Toshiba “ASHITA” Award
Developing human resources for
the next generation
Human development
Supporting the reconstruction
of local industry
Industrial development
Providing safe, secure and
comfortable lives
Community development
Seeking to stimulate activities that contribute to society, we initiated the “Toshiba
‘ASHITA’ Award” in FY2005, to recognize social contribution activities. Every year,
we invite individuals and companies throughout Toshiba Group to submit their
social contribution activities. In FY2013, the 9th year of the event, we received 1,616
entries from a total of approximately 127,000 participants. To complement the
current “Corporate Citizenship Award” category, we have established a new
category “Social Contributions by Business” to promote contribution to social
issues. Based on recommendations from business departments, we selected
programs by reflecting the opinions of evaluators from NGOs and other external organizations. We are actively working to
promote the involvement of all 200,000 employees in these activities.
Toshiba “ASHITA” Award
Continuing support activities for reconstruction after the Great East Japan Earthquake
With employee-organized fundraising and labor union activities taking the
lead, we continue to dispatch volunteers to the a ected areas. In addition,
specialty goods from the a ected areas are on sale at shops in Toshiba HQ
and our factories, and local foods are used in the canteen menu. Since
FY2012, as part of their initial training, new employees of Toshiba and
Group companies assist the shipping of seaweed from the a ected region.
Toshiba Group’s medium- to long-term commitment to support recovery from the Great East Japan Earthquake
Toshiba Group CSR
53
TOSHIBA Annual Report 2014