Toshiba 2014 Annual Report Download - page 31

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As we generate Growth through Creativity and Innovation,
Toshiba is making every effort to maximize expansion and
utilization of its IP power.
We are expanding IP power by building up an IP
portfolio in technologies where we are strong, and
reinforcing our global IP power in anticipation of expanding
our global business. More particularly, we are boosting the
value of the portfolio by focusing on new businesses.
In terms of utilizing our IP power, we will strive to
contribute to further increases in operating income by
expanding licensing revenue and promoting di erentiation
through IP. In FY2016 we aim to increase revenue from
licensing by 30% against the FY2013 level. In addition, we
will carry out regular inventory checks of IP assets and, with
consideration for the business impact, carry out selective
sales. The other aspect of our IP management is concerned
with risk and compliance, and includes copyright education
and anti-counterfeiting measures.
Intellectual Property IP Strategy
Toshiba’s IP Strategy
IP Achievements
U.S.
21%U.S.
27%
China
16%
China
8%
Other
6%
Other
8%
Europe
5%
Europe
3%
Japan
41%
Japan
30%
PCT*
20%
PCT*
14%
59% 70%
FY2013 FY2016
CY12CY11CY10CY09 CY13
(4th)
Japan U.S.
(5th) (5th)
(5th) (5th)
(7th)
(6th)
(6th) (5th) (7th)
1,696
2,246 2,483 2,416
3,219
3,780 3,824
2,447
4,494 4,623
Note: Figure in parenthesis shows the Company's ranking by
number of patent registrations
Global application rates*1
Enhancing Our Global IP Power
*1: Global application rate = No. of overseas applications / (No. of domestic applications +
No. of overseas applications)
*2: Patent Cooperation Treaty: System to expand applications to multiple countries based
on an application in one country (No. of countries planned for application expansion is
counted)
Research &
Development
Management
Strategy
IP Management
(Contribution to Business)
Business
Operations
Aiming to maximize expansion and utilization of IP power
1. Maximize expansion
of IP power
(Acquire and create IP rights that will
contribute to business objectives)
2. Maximize utilization
of IP power
Contribute to business
by exploitation of IP rights
©2013 Toshiba Corporation
Achieving
dierentiation
Securing
license revenue
Value Innovation
New Concept Innovation
- Establish an IP portfolio grounded in our
technological strengths
- Strengthen global IP power in anticipation
of the expansion of our global business
- Achieve dierentiation
- Increase royalties and suppress
spending on licensing
Number of patent registrations
Survey results from Patolis
Ranking
Company Name Number
1 Panasonic 7,117
2 Toyota Motor 5,588
3 Canon 5,582
4 Mitsubishi Electric 4,963
5Toshiba 4,623
6 Honda Motor 3,638
7 Fujitsu 3,483
8 Ricoh 3,291
9
NEC
2,941
10
Sharp
2,871
Number of patents registered in Japan (2013)
Source: IFI Claims Patent Services Data (US)
Ranking
Company Name Number
1 IBM 6,809
2 Samsung Electronics 4,675
3 Canon 3,825
4 Sony 3,098
5 Microsoft 2,660
6 Panasonic 2,601
7Toshiba 2,416
8
Hon Hai Precision Industry
2,279
9 Qualcomm 2,103
10 LG Electronics 1,947
Number of patents registered in U.S. (2013)
Toshiba was selected by Thomson Reuters as one of the “2013 Top 100 Global
Innovators” awarded to the world’s most innovative organizations.
Research & Development and Intellectual Property
29
TOSHIBA Annual Report 2014