Toshiba 2014 Annual Report Download - page 48

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In Home Appliances, we are strengthening sales in
Southeast Asia.
In March 2014, we launched a refrigerator in Thailand
that o ers the high energy-saving performance of inverter
control and increased storage space for beverages. Since the
end of 2013 in the Thai, Vietnamese and Malaysian markets,
we have been selling inverter-controlled, fully automatic
washing machines featuring a “fragrance course,” which
leaves laundry with a fresh scent of softeners. All of these
products have earned warm receptions for functions
integrated on the basis of local needs.
In the Japanese market we are selling high value added
products. For instance, in November 2013 we launched a
new drum-type washer-dryer product, the TW-Z96X1 “Heat
Pump Drum ZABOON.” This employs a “Magic Drum” that
uses a dirt adhesion prevention process* on the outside of
the stainless steel tub to prevent the built up of detergent
residue, the cause of black mold. This washer-dryer received
The Energy Conservation Center Chairman’s Award for not
only cutting energy consumption during operation, but also
for saving energy by reducing maintenance work required
to clean the washing tub.
In promoting measures to rebuild with a “Lean
Management Structure,” we ended production at Dalian
Toshiba Television Company in December 2013, a TV
production site that mainly served the Japanese market. In
February 2014, Toshiba Television Central Europe, Sp.zo.o.,
which served as an LCD TV production base for the European
market, was sold to Taiwan’s Compal Electronics, Inc. We are
promoting reductions in fixed costs through the
realignment of our production sites, with the aim of realizing
pro tability.
We have also restructured our organization. The Digital
Products & Services Company has handled our Visual
Products business, and a Toshiba Group company, Toshiba
Consumer Electronics Holdings Corporation and its
subsidiaries, have handled the home appliances, lighting
and air-conditioning businesses. In April 2014, we
established Toshiba Lifestyle Products & Services
Corporation as an integrated entity to operate the Visual
Products and Home Appliance businesses. The company
aims for efficient operations grounded in sharing
management resources, such as personnel and logistics, and
promoting cost optimization. Going forward, in addition to
strengthening overseas sales, with an emphasis on
Southeast Asia and the Near and Middle East, the company
will also focus on new areas, particularly B2B, and on smart
appliances and cloud services that allow users to link TVs
and home appliances with networks.
Others Segment
We are actively promoting a storage services business that
integrates technology solutions, using storage devices and
IT to solve problems. As part of this effort, we started the
“Toshiba Cloud Storage Array Service” in March 2014. This
allows cloud business operators to store data of individual
users on the internet without any need of a large-scale
capital investment.
* “Anti-Stain Coating” that removes dirt and soiling. Based on in-house research.
“Heat Pump Drum Zaboon” TW-Z96X1
Cloud & Solutions Company
Cloud & Solutions Company, Data Center Image
Lifestyle Products & Services Segment
46 TOSHIBA Annual Report 2014