Toshiba 2014 Annual Report Download - page 30

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As we look to realize Growth through Creativity and Innovation, Toshiba Group is promoting New Concept
Innovation, an initiative that will enable us to maximize our strengths by either expanding the application of or
combining the technologies that are our current businesses now use in-house in their products and services. This
approach will allow us to provide customers with new value from the perspective of the end user, and provide
solutions to completely different customers from those for conventional applications.
New Concept Innovation
FY2013 Initiatives and Achievements
Plant Factory Business
We plan to market long-storage-life, pesticide-free vegetables grown at “Toshiba Clean
Room Farm Yokosuka,” a closed-type plant factory that combines Toshiba Group’s water
treatment, air control and lighting equipment with technologies from such areas as
semiconductor production. We are utilizing an idle company-owned factory to operate
the plant factory, which will start shipping lettuce, baby leaf greens, spinach, mizuna and
other vegetables in the first half of FY2014. Controlling the growing environment makes it
possible to provide functional vegetables, rich in vitamins and polyphenols.
Breath Analyzer Utilizing QCL*
Toward promoting the Healthcare business that Toshiba Group is cultivating, we have
developed a breath analyzer able to analyze trace gases in exhaled breath, with the aim of
detecting substances that are useful in the diagnosis of diseases and monitoring health.
This device combines Toshiba’s long-held semiconductor laser technology with trace gas
analysis technology to realize measurements as accurate as stationary mass analyzers in
equipment that fits on a desk. (QCL*: Quantum Cascade Laser)
Coordinate PlusTM: Virtual Fitting Service
We combined surveillance cameras commercialized by the semiconductor business, image
recognition LSI, integrated human-detection sensing technology developed for social
infrastructure image-authentication systems, and specially developed body-type fitting
technology, to achieve a virtual fitting system that perfectly fits images of clothes to
individuals. A demonstration experiment from April to May 2014 allowed customers at a
beauty salon to use a tablet to select clothes, and then virtually try them on in front of large
display similar to a mirror. The experiment verified shopping activities after trying on clothes.
Infrastructure Health Monitoring Business
In developing image-processing technologies for infrastructure, we have drawn on 3D
reconstruction, 3D ultrasound, and high precision positioning technologies from satellite
navigation systems held by group companies. Our aim is a maintenance and management
business that automates processes and reduces labor costs in the diagnostics of aging
infrastructure. In partnership with the UK’s Cambridge University, we have developed a
process for detecting cracks and water leaks in infrastructure, such as bridges and tunnels,
from photographic images. On May 14, 2014 we started a demonstration project to
analyze images taken in a power transmission tunnel in London.
Research & Development and Intellectual Property
28 TOSHIBA Annual Report 2014