Toshiba 2013 Annual Report Download - page 38
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Through the formulation and implementation of a global
and proactive intellectual property strategy we aim to
secure and maximize the utilization of our intellectual
property.
In securing intellectual property, we concentrate on
and select applications that are consistent with our overall
business plan. We apply for patents in our focus areas and
fields, and are expanding and strengthening our global
applications, including those in emerging markets.
In terms of utilizing intellectual property, we aim to
use rights in a manner that corresponds with our business
model, to achieve di erentiation and to increase sales from
licensing, and by doing so contribute to further increases
in operating income.
As part of our intellectual property management, we
also work on initiatives related to risk and compliance such
as carrying out anti-counterfeiting and copyright training.
Intellectual Property Intellectual Property Strategy
In order to strengthen our global competitiveness we are
increasing our responsiveness to market changes even in
our research and development activities. In particular, in
expanding markets such as China and Asia, we plan to
deploy not only manufacturing bases but also engineering
bases and development facilities, and we are also carrying
out joint research and development with local universities
and companies. In line with this, in January 2013 we
established a research and development department in
Bangalore in India. Going forward, we want to take the
results of research and development in emerging
economies such as China and India as starting points for
the creation of products that win acceptance in the global
market, including the developed countries.
Initiatives to strengthen global research & development
Corporate
Toshiba Research Europe Ltd.
Cambridge Research Laboratory
Telecommunications Research
Laboratory (Bristol)
Toshiba China Co., Ltd.
Research and
Development Center
Toshiba Software (India) Private Ltd.
Toshiba Software Development
(Vietnam) Co., Ltd.
Toshiba America Research, Inc.
Corporate Research & Development Center
Corporate Software Engineering Center
Corporate Manufacturing Engineering Center
Platform & Solution Development Center (Digital Products)
Center for Semiconductor Research and Development
Power & Industrial Systems Research and Development Center
Business
segments
Major research and development bases in Japan and overseas
Research and development expenditures
50.2
132.1
107.4
14.4
1.8
357.5
141
81.4
155.1
88.7
18.2
319.7 305.9
72.2
128.2
95.9
13.9
9.5
319.9
51.6
138.2
105.5
14.1
10.5
311.8
69.3
135.4
84.8
13.2
9.1
FY10FY09FY08 FY11 FY12
Digital Products
Electronic Devices
Social Infrastructure
Home Appliances
Others
(Billions of yen)
Research & Development and Intellectual Property
36 TOSHIBA Annual Report 2013