Toshiba 2013 Annual Report Download - page 13

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Healthcare – Our new business pillar
The healthcare market is about to enter a period of enormous change because of such crucial healthcare
challenges to society as population increase on a global scale, growth in social welfare spending due to aging of
the population, chronic shortages in both the quality and quantity of healthcare providers and caretakers, and
increased needs for sophisticated and effective medical diagnostic and treatment systems. Toshiba Group
continues to have a dominant No. 1 share in Japans imaging diagnostic systems market along with a top-level
share in the worldwide market.
Going forward, we will expand into new business areas in healthcare that are centered on disease prevention
and optimizing diagnoses and treatments of patients. These new transformational diagnostic and treatment
methods go far beyond conventional approaches to imaging. This new healthcare business area will have the
main objective of contributing to the social goal of better controlling spiraling healthcare costs by preventing
diseases and providing more e ective modes of treatment. Expanding healthcare demand is expected not only in
the developed countries but also in the emerging economies. We are heading toward a new age in healthcare
that will improve overall healthcare by using cloud technology and sensing data collection technologies to
provide easy access to patients’ electronic medical records such as their treatment history combined with their
daily personal health records (PHR). This new direction in medical electronics will give birth to strong new
healthcare businesses related to Big Data analytics and cloud creation services. New healthcare business
opportunities are also emerging based on biotechnology fields. We will work to develop new approaches to
patient care and health management with a focus on helping to provide better total lifetime healthcare.
Moreover, presently in the Toshiba Group, various businesses related to the medical  eld such as carbon ion
radiotherapy systems, in-vitro diagnostic equipment, DNA chips, and hospital ICT (Information and
Communication Technologies) systems are being developed by di erent business organizations within the Group.
We have set up a new organizational structure for healthcare businesses to provide solutions for increasingly
diverse customers needs. Accordingly, in FY2015, we plan to achieve net sales of ¥600 billion for our healthcare
business.
“We will achieve growth by striving to strengthen Value
Creation through the spheres of action of Value Innovation and
New Concept Innovation, and we will increase pro tability by
pursuing greater productivity through Process Innovation.
President’s Perspective
11
TOSHIBA Annual Report 2013