Telstra 2003 Annual Report Download - page 26

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Our definition of corporate social responsibility (CSR) At Telstra, we believe that CSR is a
values-based approach to how we do business, leading us beyond legal compliance to make
a positive contribution to the industries and communities in which we participate. Being a
successful company is not just about financial performance, it is also about being a good
corporate citizen, living our Telstra Values in every decision we make, every day.
In 2003, Telstra will produce a first report on our performance in areas that fall into our definition
of Corporate Social Responsibility.
The report has been prepared with reference to internationally recognised reporting guidelines –
particularly the Global Reporting Initiative. We envisage three key stakeholders – our employees,
customers and shareholders – as the primary audiences for this first report, which will take the
form of a detailed web-site, with a printed booklet summarising highlights, which will be made
widely available. We will welcome feedback as we continue to improve our performance and
reporting in this area. The report will be a collation of our key activities, performance and
commitments in the following areas:
Here for the community In fire, floods, drought and,more recently, tragedies such as the Bali
bombing, Telstra was there to help by way of donation, community support and prompt restoration
of services. Our technicians are among the first people you see once the fires are out or the waters
recede, working long hours in difficult conditions to restore our connection to each other.
We are involved with communities across Australia and overseas through activities such as our
4,000-strong volunteer network, Telstra Friends; our philanthropic trust for children and young
people, the Telstra Foundation™; disaster relief activities; and numerous sports, arts and
community sponsorships. Telstra also helped set up the Farmhand Appeal that raised
$23.5 million for drought stricken farmers.
Here for the environment Like any large company, Telstra is a big consumer of energy and
other resources, such as paper. We are focused on measuring and minimising that consumption.
Our environment policy includes programs for waste management, reduction in greenhouse
emissions, recycling initiatives and improvements in the use of resources.
corporate social responsibility
Our sponsorships
include:
•Banksia Environment
Awards
•NSCA* Safety Awards
•Australian Ballet
•Telstra Small
Business Awards®
•Telstra Business
Women’s Awards
*National Safety Council of Australia
P.24
1993 2003
IN 1993, THE BOOKMUNCHER®
DIRECTORY RECYCLING PROGRAM
RECOVERED APPROXIMATELY 4% OF
OLD PHONE BOOKS
IN 2002/2003 THE REVISED
BOOKMUNCHER® PROGRAM RESULTED
IN A RECORD 66.4% RECYCLING OF
OLD PHONE BOOKS
IN 2003/2004 TELSTRA WILL PRODUCE
ITS FIRST CORPORATE SOCIAL
RESPONSIBILITY REPORT
THE REPORT COVERS :
• THE COMMUNITY
• THE ENVIRONMENT
• THE ECONOMY
• INDUSTRY