Telstra 2003 Annual Report Download - page 21

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Growth opportunities New media, such as the internet, voice and wireless offer exciting
opportunities for both Sensis and our customers. Sensis is already enjoying considerable success
in this area, and we have been able to grow new media revenues by 35% this year.
In the longer term, developing technologies, such as interactive television (iTV), which will enable
viewers to purchase products instantly using their television sets, will provide new and exciting
opportunities for Sensis.
Telstra's 50%-owned subscription TV provider, FOXTEL, is also looking at ways it can utilise this
new technology.
Our customer reach and research activities help make Sensis an authority in advertising,
e-business and the small and medium enterprise (SME) sector in Australia. This understanding
of the needs of our customers, together with a growing online audience and a focus on
innovation, places Sensis in a strong position to achieve its growth aspirations.
Bread™ To further strengthen our relationship with small and medium sized businesses in
Australia, Sensis has launched the lifestyle based television program, Bread™. Bread™ is a
location-based, entertainment show providing real-life case studies. Through Bread™, Sensis
will be even better placed to reach, influence, understand and support more SMEs in Australia.
DID YOU KNOW SENSIS HAS:
•13% of the Australian main
media advertising market
•recently been ranked as
the 9th largest directories
business in the world by
revenue
INTERACTIVE TELEVISION
INTERACTIVE TELEVSION, OR ITV,
WILL ONE DAY ALLOW VIEWERS
TO ACCESS INFORMATION ABOUT
ADVERTISED PRODUCTS IMMEDIATELY
AND BUY THEM INSTANTLY FROM
THEIR TELEVISION SETS
2.6million
UNIQUE USERS TO
A SENSIS™ WEBSITE
DURING THE YEAR
approx.
Developing services
www.telstra.com.au/investor P.19
Performance indicators June 2003 June 2002 %Change
Unique users (month)
Yellow Pages® OnLine 1,300,000 946,000 37.4
White Pages® OnLine 1,645,000 1,360,000 21.0≠
CitySearch® site 585,000 393,000 48.9≠
Whereis® Incar navigation product (users) 42,000 28,000 50.0≠
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