Sunbeam 2014 Annual Report Download - page 13

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Continuous Innovation
Connected
To Life
Customized
Self
Connected
Home
Connected
Conversation
Connected
Self
Connected
App
Jarden Corporation Annual Report 2014 11
Rawlings
Custom Gloves
Create your own
custom glove.
Select your glove’s
color, leather,
stitching, and
perhaps add your
name through the
Rawlings Glove
Builder on
www.Rawlings.com.
WeMo Crock-Pot®
Program and adjust your
CrockPot from your smart
phone for convenient
meals prepared on your
time schedule.
Ball Jar Social Awareness
Search innovative uses
and engage with us and
other Ball Jar fans on
social media.
First Alert
Onelink
Interactive
personal
fitness
and safety
combined with
elegant watch
functionality.
Coleman Apps
Fun and functional
apps from Coleman
feature the Coleman
Park Expert,
Campfire Tales, and
a Classic Camping
Cookbook at
www.coleman.com/
downloads/.
Brand
Equity
Investment
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
$100 $200 $300 $400
5.7%
5.7%
4.9%
4.9%
4.7%
4.5%
5.1%
3.9%
3.0%
Not Material
Not Material
4.0%
Total Spend % of Net Sales
2014 $500
5.7%
($ millions)