Sun Life 2010 Annual Report Download - page 4

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Our objective and corporate profile
Our objective
To deliver the best customer experience at every touch point in every market in which we do business.
Corporate profile
Sun Life Financial is a leading international financial services organization providing a diverse range of protection
and wealth accumulation products and services to individuals and corporate customers.
Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including
Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India,
China and Bermuda.
Our mission, vision and values
Mission
To help customers achieve lifetime financial security.
Vision
To be an international leader in protection and wealth management.
Values
Integrity
We are committed to the highest standards of business ethics and good governance.
Engagement
We value our diverse, talented workforce and encourage, support and reward them in contributing to the full
extent of their potential.
Customer focus
We provide sound financial solutions for our customers and always work with their interests in mind.
Excellence
We pursue operational excellence through our dedicated people, our quality products and services, and our value-
based risk management.
Value
We deliver value to the customers and shareholders we serve and to the communities in which we operate.
Our employees and advisors
(1) As at December 31, 2010.
(2)Does not include employees of Birla Sun Life
in India or Sun Life Everbright in China.
Employees worldwide(1)(2)
Canada 7,570
U.S. 2,650
MFS 1,655
India 6552)
Philippines 640
Hong Kong 610
Ireland 340
Indonesia 315
U.K. 240
Bermuda 65
China 15 )
14,755
Advisors worldwide(1)
Canada 3,640
Philippines 3,005
Hong Kong 1,205
India 153,395
Indonesia 4,110
China 2,390
167,745