Sun Life 2010 Annual Report Download - page 14

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10 Life’s brighter under the sun
BUSINESS
STRATEGIES
STRATEGIES
AROUND
THE GLOBE
SLF CANADA
SLF Canada is the largest Canadian life insurer based on premiums and deposits. We serve
individual customers through protection and wealth solutions delivered with advice from
Sun Life Advisors or independent advisors. SLF Canada also provides group benefits and
retirement solutions sponsored by employers and affinity groups, and more recently distributes
directly through the Internet and other channels.
2011 Priorities
Improving profitability through product mix, strengthening distribution capabilities and
providing value-added products and services to our diverse client base.
In Individual Insurance & Investments, driving profitable sales through the Sun Life
Financial Advisor Sales Force and Wholesale distribution partners with a focus on
lifetime relationships, holistic advice and product development. We will also leverage Sun
Life Global Investments (Canada) Inc., our new investment company, in wealth
accumulation and retirement strategies.
Our Group Benefits businesses will see further profitable growth by increasing sales in
the small-and medium-sized case markets and by creating additional revenue
opportunities by offering innovative product and service solutions to larger accounts.
Additional sales growth will be achieved by leveraging product and service capabilities
and relationships with individual clients and group plan members through voluntary
benefit offerings. We will also build on the considerable success of the rollover business
in Group Retirement Services and Group Benefits.
We will continue to emphasize risk management, which includes repricing products such
as Universal Life as a result of historically low interest rates, and actively managing our
group disability income business. We will continue to focus on improvements in
productivity through disciplined expense management while maintaining a high level of
client satisfaction.
Working to BUILD
a brighter future
We focus
We focus
on lifetime
on lifetime
relationships,
relationships,
holistic
advice and
advice and
product
development.
development.