Sun Life 2010 Annual Report Download - page 17

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13Sun Life Financial Inc. Annual Report 2010
SLF ASIA
SLF Asia’s strategy is to gain scale in each of the markets where we operate and develop into a
significant long-term revenue and earnings growth operation. As such, we are increasing the
speed to market for new and innovative products, developing alternative distribution channels
such as bancassurance and telemarketing, as well as leveraging the Company’s existing asset
management capability in Asia and globally. Key local initiatives will benefit from leveraging
Sun Life Financial’s worldwide resources to bring industry-leading products, services and best
practices to Asia.
2011 Priorities
•We will continue to launch innovative and customer-focused products reflecting each
market’s current and evolving needs.
•We will enhance and diversify our distribution management capabilities, implementing
best practices in such areas as agency recruitment and training, and further expanding
alternative channels such as bancassurance and telemarketing.
•Continued enhancement of risk management and operational efficiency remains a
priority to further streamline the operations and enhance the platform that supports
future growth across the region.
Our products will bear the
marks of INNOVATION and
speed to market
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