Sun Life 2010 Annual Report Download - page 23
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Overview
Enterprise Mission, Vision, Values and Strategy
Mission
To help customers achieve lifetime
financial security.
Vision
To be an international leader in protection
and wealth management.
Values
These values guide us in achieving our strategy:
Integrity
We are committed to the highest standards of business ethics and good governance.
Engagement
We value our diverse, talented workforce and encourage, support and reward them for
contributing to the full extent of their potential.
Customer Focus
We provide sound financial solutions for our customers and always work with their interests in
mind.
Excellence
We pursue operational excellence through our dedicated people, our quality products and
services, and our value-based risk management.
Value
We deliver value to the customers and shareholders we serve and to the communities in which
we operate.
Strategy
We will leverage our strengths around the world to help our customers achieve lifetime financial
security and create value for our shareholders. We will work to achieve our strategy through
focused execution of the following six enterprise priorities:
Generate value-building growth
Expand distribution capabilities and enhance products and services to sustain profitable top-line
growth.
Intensify customer focus
Satisfy customer needs by delivering top quality products and services that are grounded in
consumer insight.
Enhance productivity and efficiency
Continuously improve productivity and efficiency to reduce costs and increase competitiveness.
Strengthen risk management
Continue to build a strong risk management culture and practices to maximize shareholder value.
Foster innovation
Embed innovation throughout Sun Life to create customer value, improve business results and
gain competitive advantage.
Talent management
Attract, develop and engage highly talented employees, ready and able to contribute to the full
extent of their potential.
Management’s Discussion and Analysis Sun Life Financial Inc. Annual Report 2010 19