Sun Life 2010 Annual Report Download - page 16

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12 Life’s brighter under the sun
BUSINESS
STRATEGIES
STRATEGIES
AROUND
THE GLOBE
MFS
MFS’s strategy is to grow its business by continually exceeding clients’ expectations with
superior investment performance. As distribution of retail funds continues to move toward
platform-driven sales, long-term investment performance has become even more important.
We will continue to challenge the structure of our investment process and add research talent
to ensure that high investment performance is maintained across a universe of securities that
is becoming more geographically dispersed.
Expansion of institutional products and sales are also important elements of our strategy.
We have launched a number of institutionally focused investment products that are designed
to better meet the market separation of investment performance linked to an index and
investment performance based on active management of investment products. We have and
will continue to add investment talent to support the expanded product set, and wholesalers
to expand distribution capabilities geographically.
2011 Priorities
We will deepen our existing alpha-generating resource capabilities and expand our global
research platform by adding equity analysts in key regions.
Our institutional business will seek to expand relationships with global and Tier-1
consultants, look to further penetrate the defined contribution markets in the U.S. and
United Kingdom, and will continue to focus on growing its sovereign wealth business
around the world.
Our retail distribution efforts will revolve around continuing to emphasize our quality,
risk management, and product breadth stories, including our multi-asset class capabilities,
with advisors.
We will also be focused on strengthening relationships within the increasingly important
professional buyer segment.
฀ Finally, 2011 will be the “Year of the Client” for MFS, as we plan to develop and begin to
execute a major service improvement initiative that will touch all clients and channels.
We will
deepen our
deepen our
investment
investment
in talent to
in talent to
support the
support the
expanded
expanded
product set.
product set.
We will continue to CHALLENGE
the structure of our processes