Sun Life 2010 Annual Report Download - page 24

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Business Profile
Sun Life Financial is a leading international financial services organization, offering a diverse range of life and health insurance,
savings, investment management, retirement, and pension products and services to both individual and corporate customers. We
manage our operations and report our financial results in five business segments: Sun Life Financial Canada (“SLF Canada”), Sun Life
Financial United States (“SLF U.S.”), MFS Investment Management (“MFS”), Sun Life Financial Asia (“SLF Asia”), and Corporate. The
Corporate segment includes the operations of our United Kingdom business unit (“SLF U.K.”) and Corporate Support operations. Our
Corporate Support operations include our life reinsurance business, which we sold on December 31, 2010, and our run-off reinsurance
business as well as investment income, expenses, capital and other items not allocated to other business segments. Our functional
currency is the Canadian dollar. Certain financial information for SLF U.S. and MFS is presented in this MD&A in both Canadian and
U.S. dollars.
Business Segment Business Units
SLF Canada Individual Insurance & Investments
Group Benefits
Group Wealth
SLF U.S. Annuities
Individual Insurance
Employee Benefits Group
MFS Investment Management –
SLF Asia –
Corporate SLF U.K.
Corporate Support
Our business model is one of balance as we strive to establish scale and scope in each of the diversified markets in which we choose
to compete. Our model weighs the higher growth prospects of operations in emerging markets against the more established
businesses in mature markets. In a similar way, our protection business balances the relatively more volatile wealth management
business. It also ensures that our customers have access to complementary insurance, retirement and savings products that meet their
specific needs at every stage of their lives. In response to the changing economic and regulatory landscape, we have increased our
focus on product designs that provide greater flexibility around pricing and benefits, lower capital requirements and improved longer-
term opportunities for sustainable profitable growth. The following table shows our products by business segment.
Products SLF Canada SLF U.S. MFS SLF Asia Corporate
Individual life insurance ŠŠ ŠŠ
Individual health insurance ŠŠ
Individual annuity and savings ŠŠ ŠŠ
Group life and health ŠŠ Š
Group pension and retirement ŠŠ
Mutual funds ŠŠŠ
Asset management ŠŠŠŠ
Our focus on multi-channel distribution offers customers choices as to how and when they purchase products and access services.
Distribution Channels SLF Canada SLF U.S. MFS SLF Asia
Sun Life sales agents ŠŠ
Independent and managing general agents ŠŠ Š
Financial intermediaries (e.g., brokers) ŠŠŠŠ
Banks ŠŠ Š
Pension and benefit consultants ŠŠŠŠ
Direct sales (including Internet and telemarketing) ŠŠ
20 Sun Life Financial Inc. Annual Report 2010 Management’s Discussion and Analysis