Southwest Airlines 1999 Annual Report Download - page 8

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Please find page 8 of the 1999 Southwest Airlines annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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far the most generous frequent flyer program in the industry. In fact, our Rapid Rewards
program was recently honored at the annual “Freddie” Awards for having the Best
Customer Service, Best Award Redemption, and Best Bonus Promotion among all
frequent flyer programs. Customers can also earn flight credits through purchases with our
travel partners (Alamo, American Express, Budget, Diners Club, Dollar, Hertz, Hilton,
Marriott, MCI WorldCom) as well as through the use of the Southwest Airlines Rapid
Rewards Visa card.
Ontime Performance (for the year ended December 31, 1999)
Customer Satisfaction
(complaints per 100,000 Customers boarded for the year ended December 31, 1999)
Leonardo had the dream. Orville and Wilbur made it a
reality. Herb and Rollin made the reality affordable. What
do you do for an encore? Teach a whale how to fly!
In 1988, in honor of our historic partnership with SeaWorld of Texas, we painted a
Boeing 737 like a killer whale. To be fun, affordable, and profitable takes some doing. It
takes low costs. By the 1980s, we were well known as the low-cost producer in the airline
71.0%
73.5%
69.5%
76.6% 78.0%
80.0% 79.9% 80.9%
71.4%
74.4%
65%
75%
85%
ALK AMR AWA CAL DAL LUV NWAC TWA UUAL
0.40
1.64
1.82
2.62 2.66
2.93 3.15
3.45 3.50
3.73
0
1
2
3
4
LUV ALK DAL CAL UAL NWAC UTWA AMR AWA