Southwest Airlines 1999 Annual Report Download - page 11

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Please find page 11 of the 1999 Southwest Airlines annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Finally, and most importantly, Customer Service is delivered by People, not
computers or machines. And we have the best in the business. We go to great lengths to
hire great People with the right attitude. And because we’re well known as a great place to
work with great career opportunities and a secure future, lots of People want to work here.
That’s a distinct advantage in a tight job market. Once hired, we provide a unique and
supportive work environment, which encourages our Employees to be creative and have
fun. As a result, our People tend to go out of their way to ensure our Customers have an
enjoyable flight and are treated like guests. For the past three years, Southwest has been
named by Fortune magazine as one of the best companies to work for in America. Each
year, we’ve been ranked in the top five. In 1999, Southwest was also recognized by
Fortune magazine as one of the most admired companies in America and the world and
the most admired airline in America and the world. Southwest has the best Employees in
America and that’s why our Customer Service record is the best in the industry.
Operating Revenues (in millions) Fleet Size (at yearend)
Wherever the future takes us, we will always be indebted to the
dreamers who gave us our first glimpse of The Freedom to Fly.
We will carry your banner proudly.
Here’s to Leonardo, Orville and Wilbur, Herb and Rollin, and all the Southwest
People who keep their dreams alive.
We enter the year 2000 with 312 aircraft serving 55 U.S. cities in 29 states. This
year marked our 27th consecutive year of profitability and eighth consecutive year of
record profits. Earnings growth over the last five years averaged 23 percent. Our return on
capital was just below 20 percent versus a cost of capital of under nine percent.
$2,873
$3,406
$3,817 $4,164 $4,736
$0
$1,000
$2,000
$3,000
$4,000
95 96 97 98 99
224 243 261
280 312
0
50
100
150
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300
95 96 97 98 99