Southwest Airlines 1995 Annual Report Download - page 9

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9
Since our average flight approximates just one hour, we offer reserved but open
seating in our comfortable single class 737 cabin. Additionally, our infight
service is simplifed because meals are neither practical nor necessary.
Our fare structure is the simplest in the domestic airline industry, and our
Company Club frequent flyer program is also simple, generously rewarding our
frequent flyers with free trips.
Consistent with our “keep it simple” approach, Southwest was the first major
airline to introduce Ticketless Travel, which makes “ticketing” on Southwest even
easier. Southwest’s unique Ticketless system, which was fully implemented in
January 1995, eliminates the inconvenience of acquiring a paper ticket.
Currently, 35 percent of our Customers use Ticketless Travel, and we believe
this percentage will grow as our Customers experience its ease and
convenience. Our Customers will soon be able to book Southwest Ticketless
Travel directly using our Home Page on the Internet (http://www.iflyswa.com).
When it comes to technology and streamlining our operations, our Employees
are on the leading edge.
While our approach may be simple, our Customer Satisfaction consistently ranks
best in the industry because we deliver what the Customer wants in shorthaul
markets.
Passengers Carried Per Employee
1991 1992 1993 1994 1995
2,450 2,597 2,633 2,676 2,379
Scheduled Service Only
Passenger Revenue Per Passenger Mile
1991 1992 1993 1994 1995
11.22¢ 11.78¢ 11.77¢ 11.56¢ 11.83¢
Scheduled Service Only