Southwest Airlines 1995 Annual Report Download - page 5

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5
During 1996, we anticipate adding 20 new Boeing 737-300s to our fleet and
removing three older 737-200s therefrom. Our net increase in available seat mile
capacity is expected to be approximately 13 percent.
As of this writing, our just inaugurated service to Tampa and Ft. Lauderdale is
already producing average daily load factors in excess of our system averages,
and we are, therefore, optimistic that Florida will be a successful addition to our
growing route system. We will inaugurate service to Orlando in April 1996, and
we currently plan to devote at least eleven of our twenty 1996 aircraft deliveries
to our new Florida markets.
As American Airlines has “dehubbed” Nashville, we have been steadily adding
replacement service, and Southwest is now the largest Nashville air carrier in
terms of daily flight departures. In 1996, we will inaugurate nonstop service from
Nashville to Tampa and Orlando and one-stop service to Ft. Lauderdale.
After beginning 1995 with a truly dismal first quarter earnings performance, I am
especially pleased and extremely happy to be able to report to our Shareholders
1995 annual financial results slightly improved over those for 1994. How was
this “miracle” of 1995 accomplished? It was achieved through the fighting spirit
of the marvelous People of Southwest Airlines. They never give in and they
never give up; that is why they are my heroines and my heroes!
Most sincerely,
Herbert D. Kelleher
Chairman, President, and
Chief Executive Officer
January 27, 1996
P.S. Our People are also a heck of a lot of fun to be with!