Southwest Airlines 1995 Annual Report Download - page 1
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1
Southwest Airlines Co.
1995 Annual Report
OUR 6 SECRETS OF SUCCESS
Table of Contents
Consolidated Highlights ..................................................................2
Introduction .....................................................................................3
Letter to Shareholders.....................................................................4
1. Stick To What You’re Good At ....................................................4
2. Keep It Simple .............................................................................8
3. Keep Fares Low, Costs Lower ..................................................10
4. Treat Customers Like Guests....................................................12
5. Never Stand Still .......................................................................14
6. Hire Great People .....................................................................16
Looking Ahead ..............................................................................18
Destinations ..................................................................................20
Financial Review ...........................................................................21
Management’s Discussion and Analysis .......................................21
Consolidated Financial Statements...............................................27
Report of Independent Auditors ....................................................39
Quarterly Financial Data ...............................................................40
Common Stock Price Ranges and Dividends................................40
Ten-Year Summary .......................................................................41
Corporate Data..............................................................................42
Directors And Officers ...................................................................43